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Found 9 items.

Eco Consciousness and Consumer Perception: An Explanatory Study of Environmentally Friendly Product Purchasing Decisions in Makassar City

Hasnidar Hasnidar , Achmad Ridha

795-806

2026-04-21

Statistics: 235
Mapping the Literature on Digital Marketing, Brand Image, Perceived Value, and Purchase Intention: A Bibliometric and Systematic Review

Diana Dwi Kusumasari , Budi Eko Soetjipto , Madziatul Churiyah

1813-1842

2026-05-31

Statistics: 135
Price Perception and Online Promotion Effects on Brand Awareness and Purchase Decisions for Kaiamuslimwear Kurta

Desi Sulastri , Hari Muharam , Agus Setyo Pranowo

2233-2252

2026-06-22

Statistics: 0
Analysis Of The Influence Of e-WOM On Shopee Online Purchase Decisions: Systematic Literature Review (SLR) With Bibliometrics

Gunawan Santoso , Budi Eko Soetjipto , Madziatul Churiyah

1335-1358

2026-05-13

Statistics: 104
The Effect Of Increasing Servicescape And Modernizing Petrol Station Services On Pertamax Series Purchase Decisions Through Perceived Value Systematic Literature Review (SLR) Mediation With Bibliometrics

Surya Suganda , Budi Eko Soetjipto , Madziatul Churiyah

909-930

2026-04-30

Statistics: 87
Mapping Multi-Sensory Brand Experiences and Their Impact on Customer Satisfaction: A Bibliometric and Systematic Literature Review on Scopus

Kevin Ghulaman Silmi , Budi Eko Soetjipto Budi Eko , Ludi Wishnu Wardhana Ludi Wishnu

371-386

2025-05-17

Statistics: 603
Factors Driving Purchase Intention of Reject Fashion Products at Factory Outlets: An Empirical Study in Makassar, Indonesia

Achmad Ridha , Lidya Anastasya

1069-1086

2026-05-06

Statistics: 70
The Effect Of Ease Of Use And Product Safety On Increased Sales Through Customer Satisfaction: Systematic Literature Review (SLR)

Narotama Aulia Fazri , Budi Eko Soetjipto , Madziatul Churiyah

855-874

2026-04-25

Statistics: 225
Brand Positioning Analysis in Enhancing Customer Loyalty: A Systematic Literature Review

Feri Andika Prasetya , Budi Eko Soetjipto , Ludi Wishnu Wardhana

357-370

2025-05-17

Statistics: 1310

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