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• Market Image, TikTok Promotion, and Visit Intention: The Mediating Role of Perceived Shopping Accessibility in a Traditional Market

  Muh. Arsyad Yusuf , Hety Budiyanti , Isma Azis Riu , Hasnidar , Azlan Azhari

  3247-3268

  2026-08-29

  Statistics: 109

• The Effect of Service Quality and Sales Promotion on Consumer Loyalty at Ihsan Mart in Kubu Raya

  Sukardi Sukardi , Fauziah Munawaroh , Muhammad Ebuziyya Alif Ramadhan

  2341-2352

  2026-06-24

  Statistics: 143

• Price Perception and Online Promotion Effects on Brand Awareness and Purchase Decisions for Kaiamuslimwear Kurta

  Desi Sulastri , Hari Muharam , Agus Setyo Pranowo

  2233-2252

  2026-06-22

  Statistics: 131

• The Effect of Service Quality and Online Promotion on Customer Loyalty Through Customer Satisfaction at F3B Beauty House

  Febrina Isra Hertiane , Hari Muharam , Agus Setyo Pranowo

  2721-2738

  2026-07-27

  Statistics: 118

• Analysis of Sustainable Cultural Tourism Development in Mamasa Regency: Promotion Strategy and Distinctiveness

  Dian Rahmayanti Rivai , Futri Ayu Wulandari , Irawati

  173-182

  2024-12-29

  Statistics: 413

• The Effect of Product Quality, Brand Image, and Promotion on Customer Loyalty at Rumah Tempe in Pontianak City

  Fadia Rachma Octriani , Sumiyati Sumiyati

  2327-2340

  2026-06-24

  Statistics: 208

• The Effect of Word of Mouth and Promotion on Purchasing Decisions for Alauddin Makassar Branch Fore Products

  Raeni Dwi Santy , Arini Izzatan Nur DJ , Rostini , Annisa Zhalila , Syahribulan

  373-382

  2025-07-31

  Statistics: 435

• The Effect Of Sales Promotion And Social Media Marketing On The Purchase Intention Of BSI Gold Products Through Perceived Value, Brand Awareness, Trust, And Customer Engagement As Mediation Variables Systematic Literature Review (SLR) With Bibliometrics

  Nasihiyah Purwaning Wulan , Budi Eko Soetjipto , Madziatul Churiyah

  1669-1686

  2026-05-25

  Statistics: 420

• The Effect of Sales Promotion and Brand Awareness on Iconnet Purchase Decisions at PT. Icon+ in Makassar City

  Muhammad Fadly Ananda , Zainal Ruma , Muh. Ichwan Musa , Siti Hasbiah , Muhammad Ilham Wardhana Haeruddin

  587-598

  2023-07-14

  Statistics: 582

• Analysis Of The Influence Of Product Quality And Promotion & Reward Programs On Customer Loyalty Through Customer Satisfaction In Gold Savings Customers At BSI Systematic Literature Review (SLR) With Bibliometrics

  Ayu Sukma Arsy Diana , Budi Eko Soetjipto , Madziatul Churiyah

  1485-1504

  2026-05-22

  Statistics: 352

• Analysis of The Use of Facebook Digital Promotion Media To Increase Sales of UD Tahu Murni Products in Gunungsitoli City

  Petrus Lase , Idarni Harefa , Yupiter Mendrofa , Otanius Laia

  59-68

  2025-11-23

  Statistics: 354

• Analysis of The Marketing Mix Strategy : A Case Study of The Nur Azizah Songkok Recca Enterprise in Bone Regency

  Andi Adriyanto Rinaldy , Rahmatullah , Tuti Supatminingsih , Mustari , Muhammad Dinar

  2541-2550

  2026-07-12

  Statistics: 105

• Strategic Transformation of MSMEs in East Lombok Regency in Utilizing Social Media and Instant Messaging as Digital Promotional Tools

  Pina Ania Putri , Danang Prio Utomo , Pahrudin Pahrudin

  3363-3384

  2026-08-31

  Statistics: 85

• Analysis of Promotion Mix and Place in Increasing Sales at Murai Coffee Gunungsitoli

  Wildan Syariah Farasi , Serniati Zebua , Martha Surya Dinata Mendrofa , Yuterlin Zalukhu

  153-162

  2025-11-28

  Statistics: 310

• Digital Narrative in Café Sawah Pujon Kidul Promotion

  Ita Prihatining Wilujeng , Titis Shinta Dhewi , Naufal Dzakwana Muhammad , Fortuna Pradnya Paramitha , Desiana Aulia Wardani , Shafa' Annisa Puspasari

  3031-3042

  2026-08-14

  Statistics: 71

• The Effect of Work-Life Balance and Career Development on The Organizational Commitment of Employees at The Rimba Belian Palm Oil Mill Unit, Region 5, PT Perkebunan Nusantara IV

  Septi Aulia Sari , Devi Yasmin

  3225-3238

  2026-08-27

  Statistics: 136

• Development of Micro, Small and Medium Enterprises (MSMEs) Based on Creative Industry in Ulunoyo District, South Nias Regency

  Hubertus Harisman Ndruru , Dedi Irawan Zebua , Maria Magdalena Bate'e , Heniwati Gulo

  729-736

  2025-11-30

  Statistics: 190

• The Effects of Market Access and Logistics Efficiency on The Competitiveness of Salt Farmers in Jeneponto Regency

  Nurul Fadilah Aswar , Hasmyati , Nur Indah Atifah Anwar , Dian Anggraece Sigit Parawansa , Muhammad Ichwan Musa

  2711-2720

  2026-07-24

  Statistics: 79

• The Influence of Celebrity Effect, Perceived Usefulness, Trust on Attitude Toward Influencers and Its Implications on Impulse Buying

  Haniyah Qastholany , Farah Alfanur

  1-14

  2024-11-18

  Statistics: 684

• Wardah's Digital Marketing Strategy through Islamic Branding, Influencer Marketing, and Flash Sale Programs to Increase Online Shopping Decisions on the Shopee Platform

  Chalid Imran Musa , Azlan Azhari , Kristina Parinsi

  717-738

  2026-04-16

  Statistics: 606

• Service Quality and Social Media Marketing Activities as Determinants of Revisit Intention: Customer Satisfaction as an Intervening Variable

  Regina , Agus Setyo Pranowo , Sufrin Hannan

  2289-2308

  2026-06-24

  Statistics: 285