Development of Micro, Small and Medium Enterprises (MSMEs) Based on Creative Industry in Ulunoyo District, South Nias Regency
Main Article Content
Hubertus Harisman Ndruru
Dedi Irawan Zebua
Maria Magdalena Bate'e
Heniwati Gulo
This study examines the development of creative industry-based Micro, Small, and Medium Enterprises (MSMEs) in Ulunoyo District, South Nias Regency, with a focus on four main sectors: culinary, crafts, fashion, and music. The purpose of this study is to describe the condition of creative MSMEs in Ulunoyo, identify the obstacles faced, and analyze the development strategies implemented by business actors to increase competitiveness. The method used is descriptive qualitative with data collection techniques through interviews, field observations, and documentation of 21 MSME actors in five villages. Data analysis was carried out through reduction, presentation, and verification of findings. The results show that the development of creative MSMEs in Ulunoyo is supported by the potential of community creativity, strategic location, and the existence of traditional markets as distribution centers. Development strategies include improving product quality, business diversification, design innovation, and the use of digital technology for promotion and marketing. However, a number of major obstacles are still encountered, including limited business capital, rising raw material prices, low managerial skills, lack of product innovation, limited market access, and high levels of competition. To overcome these obstacles, business actors carry out creative promotions, expand their collaboration networks, and utilize social media to reach a wider consumer base.
Ananda, AD, & Susilowati, D. (2019). Development of Micro, Small, and Medium Enterprises (MSMEs) Based on Creative Industries in Malang City. Journal of Economics, X(X), 120–142.
Aqil, M. (2021). Development of Micro, Small, and Medium Enterprises (MSMEs) Based on Economics. Fisheries Research, 121(1), 3. http://dspace.ucuenca.edu.ec/bitstream/123456789/35612 /1/Trabajo de Titulacion.pdf%0Ahttps://educacion.gob.ec/wp-content/uploads/downloads /2019/01/GUIA-METODOLOGICA-EF.pdf%0Ahttp://dx.doi.org/10.1016/j.fishres.2013.04.005%0Ahttps://doi.org/10.1038/s41598-
Central Bureau of Statistics. (2022). Indonesian Statistics 2022. Jakarta: BPS.
Hamzah Depri Liber Sonata, K. (2022). Entrepreneurship Textbook. In Entrepreneurship Textbook (September Issue). http://repository.lppm.unila.ac.id/52079/1/Buku Ajar Kewirausahaan up.pdf
Hamid, ES, & Susilo, YS (2011). Micro, Small, and Medium Enterprise Development Strategy in the Special Region of Yogyakarta Province.
Howkins, J. (2001). The Creative Economy: How People Make Money from Ideas. London: Penguin Books.
Hutabarat, L., & M, RFW (2015). Culinary Business Development Strategy in Malang City Based on Creative Economy.
Idayu, F., & Husni, M. (2021). Analysis of the Constraints of MSMEs in Nembol Village in Facing Business Competition. Journal of Economics and Business, 8(2), 112-123.
Jefri, S., & Ibrahim, T. (2021). Creative Industry-Based MSME Development Strategy in Pulo Ampel District, Banten. Journal of Economics and Management, 9(1), 44-56.
Ministry of Cooperatives and SMEs of the Republic of Indonesia. (2020). Annual Report of Indonesian MSMEs. Jakarta: Ministry of Cooperatives and SMEs.
Nurdelila, et al. 2022. Entrepreneurship Textbook. Indonesia: CV. Feniks Muda Sejahtera
Rahmat, A. (2022). Digitalization of MSME Marketing in Karawang Regency. Journal of Creative Economy and Digital Business, 5(3), 201-210.
Sugiyono. 2008. Qualitative Research Methods. Bandung: Alfabeta.
Sugiyono. (2018). Quantitative, Qualitative, and R&D Research Methods. Bandung: Alfabeta.
Tambunan, T. (2012). Micro, Small, and Medium Enterprises in Indonesia: Key Issues. Jakarta: LP3ES.
Law of the Republic of Indonesia Number 20 of 2008 concerning Micro, Small and Medium Enterprises.






