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• The Influence of Social Media Marketing on Purchase Intention Mediated by Electronic Word of Mouth: a Bibliometric Analysis

  Kuncoro Aprilia Hikmawati , Budi Eko Soetjipto , Ludi Wishnu Wardhana

  397-410

  2025-05-17

  Statistics: 1084

• The Effect Of Sales Promotion And Social Media Marketing On The Purchase Intention Of BSI Gold Products Through Perceived Value, Brand Awareness, Trust, And Customer Engagement As Mediation Variables Systematic Literature Review (SLR) With Bibliometrics

  Nasihiyah Purwaning Wulan , Budi Eko Soetjipto , Madziatul Churiyah

  1669-1686

  2026-05-25

  Statistics: 0

• Literature Review: Digital Marketing Strategy to Increase MSME Income

  Riana Multhazam , Romansyah Sahabuddin , Andi Nurzakiah Amin , Andi Annisa Sulolipu

  267-274

  2025-02-10

  Statistics: 770

• Literature Review: Online Marketing Activities Towards Increasing The Income of Traditional Market Traders in South Sulawesi

  Supri , Romansyah Sahabuddin , Andi Nurzakiah Amin , Andi Annisa Sulolipu

  523-534

  2025-03-12

  Statistics: 394

• Consumer Trust In Influencer-Based Digital Marketing: A Qualitative Study Among Beauty Product Consumers In Makassar City

  Isma Azis Riu , Irsan Radjab , Hery Maulana Arif , M. Ilham Wardhana Haeruddin , Nurul Fadilah Aswar

  533-546

  2026-02-28

  Statistics: 16

• The Effect of Influencer Marketing on Purchase Decisions of Chaca Burgo Makassar Branch

  Andi Rifqih Arismaleo , Andi Mustika Amin , Muhammad Ilham Wardhana Haeruddin , Siti Hasbiah , Muh. Ichwan Musa

  523-532

  2023-07-04

  Statistics: 428

• Analysis of The Use of Facebook Digital Promotion Media To Increase Sales of UD Tahu Murni Products in Gunungsitoli City

  Petrus Lase , Idarni Harefa , Yupiter Mendrofa , Otanius Laia

  59-68

  2025-11-23

  Statistics: 214

• The Effect of Viral Marketing and Brand Image on Purchase Decisions Through e-Trust (Study on Kahf Skincare Customers)

  Muh. Al Fatah AP , Miftahul Jannah Arsyad

  9-16

  2022-11-28

  Statistics: 5682

• SMART Instagram Optimization: A Framework for Building Malabar’s Stronger Brand Awareness and Identity in the Digital Era

  Sitti Hasbiah

  645-652

  2025-11-26

  Statistics: 130

• Analysis of Digital Marketing Strategy in Increasing Sales at Murai Coffee Gunungsitoli

  Soterman Fotendo Kristian Mendrofa , Maria Magdalena Bate’e , Idarni Harefa , Heniwati Gulo

  653-662

  2025-11-26

  Statistics: 755

• Development of Micro, Small and Medium Enterprises (MSMEs) Based on Creative Industry in Ulunoyo District, South Nias Regency

  Hubertus Harisman Ndruru , Dedi Irawan Zebua , Maria Magdalena Bate'e , Heniwati Gulo

  729-736

  2025-11-30

  Statistics: 77