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• Exploring Consumer Psychology in Digital Product Purchase Decisions: A Qualitative Study of Social Media Users

  Alifia Ainun Rizky , Andi Muhammad Fara Kessi , Raeni Dwi Santy

  597-614

  2026-03-16

  Statistics: 195

• The Effect of Word of Mouth and Promotion on Purchasing Decisions for Alauddin Makassar Branch Fore Products

  Raeni Dwi Santy , Arini Izzatan Nur DJ , Rostini , Annisa Zhalila , Syahribulan

  373-382

  2025-07-31

  Statistics: 291

• Analysis Of The Influence Of e-WOM On Shopee Online Purchase Decisions: Systematic Literature Review (SLR) With Bibliometrics

  Gunawan Santoso , Budi Eko Soetjipto , Madziatul Churiyah

  1335-1358

  2026-05-13

  Statistics: 0

• The Influence Of Lifestyle And Self-Control On The Consumptive Behavior Of Shopee Paylater Users In Context of Shariah Accounting Principles

  Sri Muliyani Ramli , Rezki Fani , Andi Bahri S , Trian Fisman Adisaputra

  875-896

  2026-04-28

  Statistics: 84

• Wardah's Digital Marketing Strategy through Islamic Branding, Influencer Marketing, and Flash Sale Programs to Increase Online Shopping Decisions on the Shopee Platform

  Chalid Imran Musa , Azlan Azhari , Kristina Parinsi

  717-738

  2026-04-16

  Statistics: 159

• The Influence of Brand Image on Online Purchase Decisions for Scarlett Students of The Faculty of Economics, University of Nias

  Diana Novita Baene , Idarni Harefa , Meiman Hidayat Waruwu , Fatolosa Hulu

  271-282

  2025-12-21

  Statistics: 185

• Product Differentiation Strategy at Nhanas Donuts Pinrang in Facing Culinary Business Competition in the Millennial and Gen Z Era

  Kurniawaty , Yusrianti , Damayanti Trisnasari , Yayuk Astuti

  1087-1094

  2026-05-06

  Statistics: 39

• The Influence of Celebrity Effect, Perceived Usefulness, Trust on Attitude Toward Influencers and Its Implications on Impulse Buying

  Haniyah Qastholany , Farah Alfanur

  1-14

  2024-11-18

  Statistics: 621