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• Mapping Multi-Sensory Brand Experiences and Their Impact on Customer Satisfaction: A Bibliometric and Systematic Literature Review on Scopus

  Kevin Ghulaman Silmi , Budi Eko Soetjipto Budi Eko , Ludi Wishnu Wardhana Ludi Wishnu

  371-386

  2025-05-17

  Statistics: 437

• Analysis of Coastal Tourism Development Strategy in Indonesia to Improve Community Economy

  Nurul Fajriah Yahya , Romansyah Sahabuddin , Andi Nurzakiah Amin , Andi Annisa Sulolipu

  513-522

  2025-03-12

  Statistics: 372

• Data Driven Marketing in Real Estate: Forecasting House Prices and Uncovering Influential Factors

  Intania Prabadianti , Samidi

  87-106

  2025-11-25

  Statistics: 184

• Brand Positioning Analysis in Enhancing Customer Loyalty: A Systematic Literature Review

  Feri Andika Prasetya , Budi Eko Soetjipto , Ludi Wishnu Wardhana

  357-370

  2025-05-17

  Statistics: 970

• The Effect of Celebrity Endorsement on Repurchase Intention With Brand Attitude, Brand Credibility, and Brand Image as Intervening Variables on Product Somethinc

  Atdriansyah Arismunandhar Sunarwia , Abdul Rahman Kadir , Djumidah Maming , Nuraeni Kadir , Dian A.S. Parawansa , Fahrina Mustafa

  773-784

  2023-08-14

  Statistics: 1156

• SMART Instagram Optimization: A Framework for Building Malabar’s Stronger Brand Awareness and Identity in the Digital Era

  Sitti Hasbiah

  645-652

  2025-11-26

  Statistics: 66

• The Role of Entrepreneurship Courses in Shaping Students' Business Character and Interests in the Digital Era (Case Study of STIMI YAPMI Makassar Students Class of 2023)

  Adrianah , Rukmana Sari , Yusra Nginang , Siti Hawania

  697-702

  2026-04-14

  Statistics: 0

• The Role of Trust In Mediating Personal Selling and Customer Experience Towards The Decision To Save at BPR Syariah Study at BPRS Baiturridha Pusaka-Bandung

  Kiftiah Hindun , Muhadjir Anwar , Sugeng Purwanto

  503-518

  2025-09-04

  Statistics: 196

• Effect of Ease of Use and Consumer Experience on Repurchase Intention of Train Tickets Through Kai Access With Satisfaction as a Mediation Variable Study on Kai Access Users in Malang

  Elisa , Agung Winarno , Titis Shinta Dewi

  305-312

  2023-05-09

  Statistics: 983

• The Role of Pricing in Increasing Customer Satisfaction: Analysis of The Barbershop Services Industry in Makassar City

  Chalid Imran Musa

  917-922

  2023-10-21

  Statistics: 892

• Bridging The Digital-Physical Divide: Transfer Learning For Unified Threat Correlation in Converged IT/OT/IOT Ecosystems

  Simon Suwanzy Dzreke

  479-502

  2025-09-04

  Statistics: 242

• Savoring The Success: Cultivating Innovation And Creativity For Indonesian Culinary MSMEs Growth

  Herry Mulyono , Benediktus Rolando

  413-428

  2024-08-02

  Statistics: 690

• Analysis of The Use of Facebook Digital Promotion Media To Increase Sales of UD Tahu Murni Products in Gunungsitoli City

  Petrus Lase , Idarni Harefa , Yupiter Mendrofa , Otanius Laia

  59-68

  2025-11-23

  Statistics: 170

• Analysis of Strategies in Increasing Competitiveness at E11evenkick Academy in Makassar City

  Muhammad Rifqi Azhar , Anwar , Muh. Ichwan Musa , Siti Hasbiah , Muhammad Ilham Wardhana Haeruddin

  199-204

  2023-03-11

  Statistics: 481

• Development of Micro, Small and Medium Enterprises (MSMEs) Based on Creative Industry in Ulunoyo District, South Nias Regency

  Hubertus Harisman Ndruru , Dedi Irawan Zebua , Maria Magdalena Bate'e , Heniwati Gulo

  729-736

  2025-11-30

  Statistics: 36

• The Influence of Brand Image on Online Purchase Decisions for Scarlett Students of The Faculty of Economics, University of Nias

  Diana Novita Baene , Idarni Harefa , Meiman Hidayat Waruwu , Fatolosa Hulu

  271-282

  2025-12-21

  Statistics: 164

• Digital Literacy-Based Entrepreneurial Education Strategies For Individuals With Disabilities in Mojokerto To Support SDGS on Social and Economic Inclusion

  Eko Mety Setyowati , Dwi Wahyudi , Sudarmiatin , Rizky Firmansyah

  77-90

  2024-12-03

  Statistics: 305

• Analysis of Production Optimization Strategy to Increase The Capacity of Kamumu Kimpul Chips at UD. Sona Gunungsitoli Idanoi

  Yantonius Harefa , Sophia Molinda Kakisina , Jeliswan Berkat Iman Jaya Gea , Martha Surya Dinata Mendrofa

  261-270

  2025-12-20

  Statistics: 131

• Determination Analysis Segmentation, Targeting and Positioning (STP) On The Level Sales at Upnormal Coffee in Palu

  Elimawaty Rombe , Muzakir

  465-474

  2023-06-08

  Statistics: 609