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• The Influence of Content Marketing on Customer Loyalty: Case Study of Spotify

  Adinda Rizki Luthfiyyah , Popy Rufaidah

  425-436

  2025-05-23

  Statistics: 1200

• Analysis of Digital Marketing Strategy in Increasing Sales at Murai Coffee Gunungsitoli

  Soterman Fotendo Kristian Mendrofa , Maria Magdalena Bate’e , Idarni Harefa , Heniwati Gulo

  653-662

  2025-11-26

  Statistics: 784

• Between Algorithm and Adat: How Bugis-Makassar MSMEs Negotiate AI Marketing Through the Lens of Siri' na Pacce

  Hery Maulana Arif , Wiwin Riski Windarsari

  897-908

  2026-04-29

  Statistics: 79

• The Influence of Word of Mouth Marketing Regarding The Decision to Purchase Services From PT. JILC Pongtiku Branch in Makassar City

  Amin Budiman

  177-182

  2024-03-18

  Statistics: 266

• Customer Service Automation Through Ai-Powered CRM: Impact On Marketing Target Accuracy

  Wiwin Riski Windarsari

  131-138

  2025-12-05

  Statistics: 451

• ESG Branding Strategies in B2B And B2C Markets: Evidence From Emerging Economies

  M. Ikhwan Maulana Haeruddin

  1773-1786

  2026-05-30

  Statistics: 40

• The Effect of Word of Mouth and Promotion on Purchasing Decisions for Alauddin Makassar Branch Fore Products

  Raeni Dwi Santy , Arini Izzatan Nur DJ , Rostini , Annisa Zhalila , Syahribulan

  373-382

  2025-07-31

  Statistics: 362

• The Influence of Celebrity Effect, Perceived Usefulness, Trust on Attitude Toward Influencers and Its Implications on Impulse Buying

  Haniyah Qastholany , Farah Alfanur

  1-14

  2024-11-18

  Statistics: 655

• Mapping Multi-Sensory Brand Experiences and Their Impact on Customer Satisfaction: A Bibliometric and Systematic Literature Review on Scopus

  Kevin Ghulaman Silmi , Budi Eko Soetjipto Budi Eko , Ludi Wishnu Wardhana Ludi Wishnu

  371-386

  2025-05-17

  Statistics: 564

• Analysis of Coastal Tourism Development Strategy in Indonesia to Improve Community Economy

  Nurul Fajriah Yahya , Romansyah Sahabuddin , Andi Nurzakiah Amin , Andi Annisa Sulolipu

  513-522

  2025-03-12

  Statistics: 557

• Data Driven Marketing in Real Estate: Forecasting House Prices and Uncovering Influential Factors

  Intania Prabadianti , Samidi

  87-106

  2025-11-25

  Statistics: 241

• Brand Positioning Analysis in Enhancing Customer Loyalty: A Systematic Literature Review

  Feri Andika Prasetya , Budi Eko Soetjipto , Ludi Wishnu Wardhana

  357-370

  2025-05-17

  Statistics: 1271

• The Effect of Celebrity Endorsement on Repurchase Intention With Brand Attitude, Brand Credibility, and Brand Image as Intervening Variables on Product Somethinc

  Atdriansyah Arismunandhar Sunarwia , Abdul Rahman Kadir , Djumidah Maming , Nuraeni Kadir , Dian A.S. Parawansa , Fahrina Mustafa

  773-784

  2023-08-14

  Statistics: 1290

• SMART Instagram Optimization: A Framework for Building Malabar’s Stronger Brand Awareness and Identity in the Digital Era

  Sitti Hasbiah

  645-652

  2025-11-26

  Statistics: 142

• Product Differentiation Strategy at Nhanas Donuts Pinrang in Facing Culinary Business Competition in the Millennial and Gen Z Era

  Kurniawaty , Yusrianti , Damayanti Trisnasari , Yayuk Astuti

  1087-1094

  2026-05-06

  Statistics: 255

• The Impact of SIAkad E-Service Quality and Campus Facilities on Institutional Image Through Student Satisfaction Case Study at STIMI-YAPMI Makassar Campus

  Ibrahim Syah , Riswan Riswan , Mursalim , Endang Hermawan

  845-854

  2026-04-24

  Statistics: 181

• Analysis Of The Influence Of Product Quality And Promotion & Reward Programs On Customer Loyalty Through Customer Satisfaction In Gold Savings Customers At BSI Systematic Literature Review (SLR) With Bibliometrics

  Ayu Sukma Arsy Diana , Budi Eko Soetjipto , Madziatul Churiyah

  1485-1504

  2026-05-22

  Statistics: 62

• Eco Consciousness and Consumer Perception: An Explanatory Study of Environmentally Friendly Product Purchasing Decisions in Makassar City

  Hasnidar Hasnidar , Achmad Ridha

  795-806

  2026-04-21

  Statistics: 209

• The Role of Trust In Mediating Personal Selling and Customer Experience Towards The Decision To Save at BPR Syariah Study at BPRS Baiturridha Pusaka-Bandung

  Kiftiah Hindun , Muhadjir Anwar , Sugeng Purwanto

  503-518

  2025-09-04

  Statistics: 291

• The Effect Of Ease Of Use And Product Safety On Increased Sales Through Customer Satisfaction: Systematic Literature Review (SLR)

  Narotama Aulia Fazri , Budi Eko Soetjipto , Madziatul Churiyah

  855-874

  2026-04-25

  Statistics: 169

• Effect of Ease of Use and Consumer Experience on Repurchase Intention of Train Tickets Through Kai Access With Satisfaction as a Mediation Variable Study on Kai Access Users in Malang

  Elisa , Agung Winarno , Titis Shinta Dewi

  305-312

  2023-05-09

  Statistics: 1166

• Analysis Of The Influence Of e-WOM On Shopee Online Purchase Decisions: Systematic Literature Review (SLR) With Bibliometrics

  Gunawan Santoso , Budi Eko Soetjipto , Madziatul Churiyah

  1335-1358

  2026-05-13

  Statistics: 54

• The Role of Pricing in Increasing Customer Satisfaction: Analysis of The Barbershop Services Industry in Makassar City

  Chalid Imran Musa

  917-922

  2023-10-21

  Statistics: 969

• Bridging The Digital-Physical Divide: Transfer Learning For Unified Threat Correlation in Converged IT/OT/IOT Ecosystems

  Simon Suwanzy Dzreke

  479-502

  2025-09-04

  Statistics: 333

• The Role of Entrepreneurship Courses in Shaping Students' Business Character and Interests in the Digital Era (Case Study of STIMI YAPMI Makassar Students Class of 2023)

  Adrianah Adrianah , Rukmana Sari , Yusra Nginang , Siti Hawania

  697-702

  2026-04-14

  Statistics: 158