The Effect of Product Quality, Price Perception, and Service Quality on Repurchase Intention at Minang Saiyo Restaurant in Sanggau Regency
DOI:
10.47353/ecbis.v4i6.532Published:
2026-10-01Downloads
Abstract
This study examines the effects of Product Quality, Price Perception, and Service Quality on Repurchase Intention at Minang Saiyo Restaurant in Sanggau Regency. An associative quantitative design was employed using primary data collected through questionnaires from 150 customers selected through purposive sampling. Respondents were required to be at least 18 years old, to have made at least two purchases, and to have made their purchasing decisions independently. The data were analyzed using multiple linear regression after completing instrument and classical assumption tests. The findings indicate that Product Quality, Price Perception, and Service Quality are each positively and significantly associated with Repurchase Intention, both individually and collectively. Among the three predictors. The model explains 49.0% of the variation in Repurchase Intention, suggesting that other factors beyond the variables examined also contribute to consumers’ future purchasing intentions. Contextually, these findings show that sustaining repurchase intention in a local restaurant setting requires not only satisfactory service and acceptable price perceptions but, most importantly, consistent product quality as the strongest factor identified in the model.
Keywords:
Product Quality Price Perception Service Quality Repurchase IntentionReferences
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