Vol. 3 No. 4 (2025): May

Published: 2025-05-08

https://doi.org/10.47353/ecbis.v3i4

Articles
Human Resources as Brand Ambassador: a Qualitative Approach to Building Customer Loyalty
Rostini, Annisa Zhalila Razak, A Fadel Muhammad, Sukiman, Hamsyah
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451 205 Page 349-356
Brand Positioning Analysis in Enhancing Customer Loyalty: A Systematic Literature Review
Feri Andika Prasetya, Budi Eko Soetjipto; Ludi Wishnu Wardhana
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902 734 Page 357-370
Mapping Multi-Sensory Brand Experiences and Their Impact on Customer Satisfaction: A Bibliometric and Systematic Literature Review on Scopus
Kevin Ghulaman Silmi, Budi Eko Soetjipto Budi Eko, Ludi Wishnu Wardhana Ludi Wishnu
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414 340 Page 371-386
Family Financial Revolution Through Digital Finance in The Lower Middle-Class Community
Sariana Damis, Andi AR, Sofian Sofian
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188 149 Page 387-396
The Influence of Social Media Marketing on Purchase Intention Mediated by Electronic Word of Mouth: a Bibliometric Analysis
Kuncoro Aprilia Hikmawati, Budi Eko Soetjipto, Ludi Wishnu Wardhana
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690 508 Page 397-410
Mapping the Research Landscape of Green Marketing, Brand Trust, and Purchase Decision: A Bibliometric Analysis and Systematic Review on Database Scopus
Lili Purwanitasari, Budi Eko Soetjipto, Ludi Wishnu Wardhana
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414 281 Page 411-424
The Influence of Content Marketing on Customer Loyalty: Case Study of Spotify
Adinda Rizki Luthfiyyah, Popy Rufaidah
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912 649 Page 425-436
The Pattern of Financial Management and Challenges Faced by Digital Startups in Indonesia: an Accounting and Financial Technology Perspective
Ade Imam Muttaqien Halim, A Fadel Muhammad, Nurhaliza Nitswat, Nur Astiana Hidayat Ardi
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252 191 Page 437-448
The Influence of Knowledge Management on Employee Competencies at PT. Semen Indonesia Unit Tonasa
A Fadel Muhammad, Joeliaty, Wa Ode Zusnita Muizu
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168 113 Page 449-460
Formulation of Arabica Coffee Farming Business Development Strategy in Enrekang District Using SWOT Analysis
Marhawati Najib, Afrinda, Agus Syam, Muhammad Jufri, Nurhalim
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236 130 Page 461-474