Vol. 3 No. 4 (2025): May

View Vol. 3 No. 4 (2025): May

DOI: 10.47353/ecbis.v3i4

Published: 2025-05-08

Author Origin : 1 Country

34

Section: Articles

Open Access

Peer Reviewed

Human Resources as Brand Ambassador: a Qualitative Approach to Building Customer Loyalty

Rostini , Annisa Zhalila Razak , A Fadel Muhammad , Sukiman , Hamsyah

349-356

DOI: 10.47353/ecbis.v3i4.214
Statistics: 465 │ 210
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Brand Positioning Analysis in Enhancing Customer Loyalty: A Systematic Literature Review

Feri Andika Prasetya , Budi Eko Soetjipto , Ludi Wishnu Wardhana

357-370

DOI: 10.47353/ecbis.v3i4.209
Statistics: 970 │ 793
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Mapping Multi-Sensory Brand Experiences and Their Impact on Customer Satisfaction: A Bibliometric and Systematic Literature Review on Scopus

Kevin Ghulaman Silmi , Budi Eko Soetjipto Budi Eko , Ludi Wishnu Wardhana Ludi Wishnu

371-386

DOI: 10.47353/ecbis.v3i4.211
Statistics: 437 │ 357
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Family Financial Revolution Through Digital Finance in The Lower Middle-Class Community

Sariana Damis , Andi AR , Sofian Sofian

387-396

DOI: 10.47353/ecbis.v3i4.206
Statistics: 202 │ 157
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The Influence of Social Media Marketing on Purchase Intention Mediated by Electronic Word of Mouth: a Bibliometric Analysis

Kuncoro Aprilia Hikmawati , Budi Eko Soetjipto , Ludi Wishnu Wardhana

397-410

DOI: 10.47353/ecbis.v3i4.212
Statistics: 805 │ 555
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Mapping the Research Landscape of Green Marketing, Brand Trust, and Purchase Decision: A Bibliometric Analysis and Systematic Review on Database Scopus

Lili Purwanitasari , Budi Eko Soetjipto , Ludi Wishnu Wardhana

411-424

DOI: 10.47353/ecbis.v3i4.210
Statistics: 444 │ 301
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The Influence of Content Marketing on Customer Loyalty: Case Study of Spotify

Adinda Rizki Luthfiyyah , Popy Rufaidah

425-436

DOI: 10.47353/ecbis.v3i4.217
Statistics: 973 │ 701
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The Pattern of Financial Management and Challenges Faced by Digital Startups in Indonesia: an Accounting and Financial Technology Perspective

Ade Imam Muttaqien Halim , A Fadel Muhammad , Nurhaliza Nitswat , Nur Astiana Hidayat Ardi

437-448

DOI: 10.47353/ecbis.v3i4.215
Statistics: 255 │ 196
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The Influence of Knowledge Management on Employee Competencies at PT. Semen Indonesia Unit Tonasa

A Fadel Muhammad , Joeliaty , Wa Ode Zusnita Muizu

449-460

DOI: 10.47353/ecbis.v3i4.219
Statistics: 169 │ 120
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Formulation of Arabica Coffee Farming Business Development Strategy in Enrekang District Using SWOT Analysis

Marhawati Najib , Afrinda , Agus Syam , Muhammad Jufri , Nurhalim

461-474

DOI: 10.47353/ecbis.v3i4.198
Statistics: 239 │ 135
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