Vol. 3 No. 4 (2025): May

View Vol. 3 No. 4 (2025): May

DOI: 10.47353/ecbis.v3i4

Published: 2025-05-08

Author Origin : 1 Country

34

Section: Articles

Open Access

Peer Reviewed

Human Resources as Brand Ambassador: a Qualitative Approach to Building Customer Loyalty

Rostini , Annisa Zhalila Razak , A Fadel Muhammad , Sukiman , Hamsyah

349-356

DOI: 10.47353/ecbis.v3i4.214
Statistics: 553 │ 274
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Brand Positioning Analysis in Enhancing Customer Loyalty: A Systematic Literature Review

Feri Andika Prasetya , Budi Eko Soetjipto , Ludi Wishnu Wardhana

357-370

DOI: 10.47353/ecbis.v3i4.209
Statistics: 1334 │ 1075
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Mapping Multi-Sensory Brand Experiences and Their Impact on Customer Satisfaction: A Bibliometric and Systematic Literature Review on Scopus

Kevin Ghulaman Silmi , Budi Eko Soetjipto Budi Eko , Ludi Wishnu Wardhana Ludi Wishnu

371-386

DOI: 10.47353/ecbis.v3i4.211
Statistics: 617 │ 526
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Family Financial Revolution Through Digital Finance in The Lower Middle-Class Community

Sariana Damis , Andi AR , Sofian Sofian

387-396

DOI: 10.47353/ecbis.v3i4.206
Statistics: 286 │ 199
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The Influence of Social Media Marketing on Purchase Intention Mediated by Electronic Word of Mouth: a Bibliometric Analysis

Kuncoro Aprilia Hikmawati , Budi Eko Soetjipto , Ludi Wishnu Wardhana

397-410

DOI: 10.47353/ecbis.v3i4.212
Statistics: 1570 │ 710
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Mapping the Research Landscape of Green Marketing, Brand Trust, and Purchase Decision: A Bibliometric Analysis and Systematic Review on Database Scopus

Lili Purwanitasari , Budi Eko Soetjipto , Ludi Wishnu Wardhana

411-424

DOI: 10.47353/ecbis.v3i4.210
Statistics: 635 │ 391
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The Influence of Content Marketing on Customer Loyalty: Case Study of Spotify

Adinda Rizki Luthfiyyah , Popy Rufaidah

425-436

DOI: 10.47353/ecbis.v3i4.217
Statistics: 1265 │ 858
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The Pattern of Financial Management and Challenges Faced by Digital Startups in Indonesia: an Accounting and Financial Technology Perspective

Ade Imam Muttaqien Halim , A Fadel Muhammad , Nurhaliza Nitswat , Nur Astiana Hidayat Ardi

437-448

DOI: 10.47353/ecbis.v3i4.215
Statistics: 371 │ 231
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The Influence of Knowledge Management on Employee Competencies at PT. Semen Indonesia Unit Tonasa

A Fadel Muhammad , Joeliaty , Wa Ode Zusnita Muizu

449-460

DOI: 10.47353/ecbis.v3i4.219
Statistics: 233 │ 143
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Formulation of Arabica Coffee Farming Business Development Strategy in Enrekang District Using SWOT Analysis

Marhawati Najib , Afrinda , Agus Syam , Muhammad Jufri , Nurhalim

461-474

DOI: 10.47353/ecbis.v3i4.198
Statistics: 412 │ 170
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