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Found 9 items.

The Role of Online Reviews as a Mediator in The Decision to Purchase Fashion Products at Shopee Systematic literature review (SLR)

Rizki Amalia Utami , Budi Eko Soetjipto , Ludi Wishnu Wardana

429-434

2025-08-28

Statistics: 413
Synergy of Digital Advertising Innovation in Increasing Millennial Repurchase Interest: Shopee "COD Cek Dulu" and Celebrity Endorser

Sugeng Riyadi , Yuli Indah Sari , Ilham Teruna Bakti , Vinandri Hapsari

417-434

2024-11-08

Statistics: 403
Analysis Of The Influence Of e-WOM On Shopee Online Purchase Decisions: Systematic Literature Review (SLR) With Bibliometrics

Gunawan Santoso , Budi Eko Soetjipto , Madziatul Churiyah

1335-1358

2026-05-13

Statistics: 104
The Influence Of Lifestyle And Self-Control On The Consumptive Behavior Of Shopee Paylater Users In Context of Shariah Accounting Principles

Sri Muliyani Ramli , Rezki Fani , Andi Bahri S , Trian Fisman Adisaputra

875-896

2026-04-28

Statistics: 133
Consumer Purchase Decision Making Behavior of Fashion Products on Shopee in Surabaya City

Viona Rosalinda Dwi Putri , Tri Kartika Pertiwi , Nanik Haryana

297-306

2025-12-22

Statistics: 213
The Influence of Celebrity Effect, Perceived Usefulness, Trust on Attitude Toward Influencers and Its Implications on Impulse Buying

Haniyah Qastholany , Farah Alfanur

1-14

2024-11-18

Statistics: 660
The Influence of Trust and Perceived of Risk on Purchase Decisions in e-Commerce Shopee at Students of The Faculty Economics and Business, University State of Makassar

Nurul Fanaysillah Muchtar , Chalid Imran Musa , Muh. Ichwan Musa , Siti Hasbiah , Ilham Wardhana Haeruddin

367-378

2023-05-16

Statistics: 685
Wardah's Digital Marketing Strategy through Islamic Branding, Influencer Marketing, and Flash Sale Programs to Increase Online Shopping Decisions on the Shopee Platform

Chalid Imran Musa , Azlan Azhari , Kristina Parinsi

717-738

2026-04-16

Statistics: 452
The Influence of Free Shipping and Online Customer Reviews on the Shopee Platform on Purchasing Decisions of Students of the Faculty of Economics, Nias University

Reyan Janefata Zebua , Aferiaman Telaumbanua , Sophia Molinda Kakisina , Serniati Zebua

253-260

2025-12-20

Statistics: 162

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