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Found 6 items.

Consumer Purchase Decision Making Behavior of Fashion Products on Shopee in Surabaya City

Viona Rosalinda Dwi Putri , Tri Kartika Pertiwi , Nanik Haryana

297-306

2025-12-22

Statistics: 134
The Role of Online Reviews as a Mediator in The Decision to Purchase Fashion Products at Shopee Systematic literature review (SLR)

Rizki Amalia Utami , Budi Eko Soetjipto , Ludi Wishnu Wardana

429-434

2025-08-28

Statistics: 348
The Influence of Brand Image on Online Purchase Decisions for Scarlett Students of The Faculty of Economics, University of Nias

Diana Novita Baene , Idarni Harefa , Meiman Hidayat Waruwu , Fatolosa Hulu

271-282

2025-12-21

Statistics: 185
Analysis Of The Influence Of e-WOM On Shopee Online Purchase Decisions: Systematic Literature Review (SLR) With Bibliometrics

Gunawan Santoso , Budi Eko Soetjipto , Madziatul Churiyah

1335-1358

2026-05-13

Statistics: 0
Wardah's Digital Marketing Strategy through Islamic Branding, Influencer Marketing, and Flash Sale Programs to Increase Online Shopping Decisions on the Shopee Platform

Chalid Imran Musa , Azlan Azhari , Kristina Parinsi

717-738

2026-04-16

Statistics: 159
Exploring Consumer Psychology in Digital Product Purchase Decisions: A Qualitative Study of Social Media Users

Alifia Ainun Rizky , Andi Muhammad Fara Kessi , Raeni Dwi Santy

597-614

2026-03-16

Statistics: 195

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