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• The Role Of Marketing Audit In Yotta Beverage Business In Makassar, Pettarani Branch

  Masnawaty Sangkala

  453-464

  2023-06-08

  Statistics: 450

• Marketing Performance of Pomelo Oranges in Padang Lampe Village, Ma'rang District, Pangkajene Kepulauan Regency

  Marhawati Najib

  91-100

  2024-12-03

  Statistics: 287

• Marketing Mix and Relationship Marketing on Customer Loyalty with Customer Satisfaction as a Mediation Variable at BPRS Botani Bina Rahmah Bogor

  Abdillah Jetha Putra , Tri Kartika Pertiwi , Dhani Ichsanuddin

  551-570

  2025-10-04

  Statistics: 624

• Mapping the Role of Social Media Marketing in Purchase Decisions through Brand Trust: A Systematic Review and Bibliometric Analysis

  Titisari Ambarwati , Budi Eko Soetjipto , Madziatul Churiyah

  1787-1812

  2026-05-31

  Statistics: 51

• The Role Of Artificial Intelligence In Personalized And Customized Engagement Marketing: A Comprehensive Review

  Benediktus Rolando

  301-316

  2024-05-28

  Statistics: 2305

• Mapping the Literature on Digital Marketing, Brand Image, Perceived Value, and Purchase Intention: A Bibliometric and Systematic Review

  Diana Dwi Kusumasari , Budi Eko Soetjipto , Madziatul Churiyah

  1813-1842

  2026-05-31

  Statistics: 48

• Literature Review: Digital Marketing Strategy to Increase MSME Income

  Riana Multhazam , Romansyah Sahabuddin , Andi Nurzakiah Amin , Andi Annisa Sulolipu

  267-274

  2025-02-10

  Statistics: 809

• Literature Review: Online Marketing Activities Towards Increasing The Income of Traditional Market Traders in South Sulawesi

  Supri , Romansyah Sahabuddin , Andi Nurzakiah Amin , Andi Annisa Sulolipu

  523-534

  2025-03-12

  Statistics: 420

• Analysis of factors influencing the production and marketing of salted anchovies in Barru District, Sumpang Binangae Village, Barru Regency

  Basri Bado , Hasriyuni , Citra Ayni Kamaruddin

  241-248

  2024-05-14

  Statistics: 299

• Consumer Trust In Influencer-Based Digital Marketing: A Qualitative Study Among Beauty Product Consumers In Makassar City

  Isma Azis Riu , Irsan Radjab , Hery Maulana Arif , M. Ilham Wardhana Haeruddin , Nurul Fadilah Aswar

  533-546

  2026-02-28

  Statistics: 50

• The Effect of Influencer Marketing on Purchase Decisions of Chaca Burgo Makassar Branch

  Andi Rifqih Arismaleo , Andi Mustika Amin , Muhammad Ilham Wardhana Haeruddin , Siti Hasbiah , Muh. Ichwan Musa

  523-532

  2023-07-04

  Statistics: 446

• Marketing Strategy For Micro Small To Medium Enterprises at 777 Sweet Fruit Shops in Gowa District

  Marhawati Najib , Miftahul Jannah , Agus Syam

  159-168

  2024-02-27

  Statistics: 541

• The Effect Of Marketing Communication And Service Quality On Product Usage Decisions In Byond By BSI Mobile Banking Through Brand Image As A Mediation Variable Systematic Literature Review (SLR) With Bibliometrics

  Esti Nurwulan , Budi Eko Soetjipto , Madziatul Churiyah

  565-584

  2026-05-22

  Statistics: 90

• The Effect Of Sales Promotion And Social Media Marketing On The Purchase Intention Of BSI Gold Products Through Perceived Value, Brand Awareness, Trust, And Customer Engagement As Mediation Variables Systematic Literature Review (SLR) With Bibliometrics

  Nasihiyah Purwaning Wulan , Budi Eko Soetjipto , Madziatul Churiyah

  1669-1686

  2026-05-25

  Statistics: 130

• Consumer Purchase Decision Making Behavior of Fashion Products on Shopee in Surabaya City

  Viona Rosalinda Dwi Putri , Tri Kartika Pertiwi , Nanik Haryana

  297-306

  2025-12-22

  Statistics: 205

• Wardah's Digital Marketing Strategy through Islamic Branding, Influencer Marketing, and Flash Sale Programs to Increase Online Shopping Decisions on the Shopee Platform

  Chalid Imran Musa , Azlan Azhari , Kristina Parinsi

  717-738

  2026-04-16

  Statistics: 432

• Marketing Strategies For SMEs in The Culinary Sector: a Case Study of Queen Cake in Makassar

  Mutiara , Marhawati Najib , Sumiati Tahir

  1359-1372

  2026-05-13

  Statistics: 72

• The Effect of Viral Marketing and Brand Image on Purchase Decisions Through e-Trust (Study on Kahf Skincare Customers)

  Muh. Al Fatah AP , Miftahul Jannah Arsyad

  9-16

  2022-11-28

  Statistics: 5718

• The Influence of Social Media Marketing on Purchase Intention Mediated by Electronic Word of Mouth: a Bibliometric Analysis

  Kuncoro Aprilia Hikmawati , Budi Eko Soetjipto , Ludi Wishnu Wardhana

  397-410

  2025-05-17

  Statistics: 1344

• Analysis of Promotion Mix and Place in Increasing Sales at Murai Coffee Gunungsitoli

  Wildan Syariah Farasi , Serniati Zebua , Martha Surya Dinata Mendrofa , Yuterlin Zalukhu

  153-162

  2025-11-28

  Statistics: 204

• Green Marketing Campaign and Loyalty Customer : A study from Starbucks Makassar Customers

  Annisa Paramaswary Aslam , Dian Anggraece Sigit Parawansa , Muh Al Fatah Arief Putra

  339-348

  2023-05-09

  Statistics: 1323

• Mapping the Research Landscape of Green Marketing, Brand Trust, and Purchase Decision: A Bibliometric Analysis and Systematic Review on Database Scopus

  Lili Purwanitasari , Budi Eko Soetjipto , Ludi Wishnu Wardhana

  411-424

  2025-05-17

  Statistics: 591

• Developing a Visual Marketing Evaluation Framework For AI Generated Brand Assets : Evidence From Photo Elicitation Interviews In a Sustainable Startup Context

  Alfinza Willys , Ilma Aulia Zaim

  477-498

  2026-02-16

  Statistics: 275

• The Influence of Digital Marketing and Service Quality on Consumer Purchasing Decisions Coffee Shop Lagi Lagi CHL Makassar City

  Marhawati , AM. Fatwa Nurhidayah , Tuti Supatminingsih , Rahmatullah , A. Tenri Ampa

  27-38

  2023-09-20

  Statistics: 754

• The Effect of Marketing Mix on Sales Volume of Suzuki Ertiga Cars at PT. Megahputra Sejahtera Pettarani Makassar Branch

  Putri Abadi Handayani , Muhammad Ichwan Musa

  113-124

  2023-02-02

  Statistics: 540