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• The Influence of Financial Literacy and Lifestyle on Financial Behavior of Generation Z in Makassar City in 2024

  Anwar Ramli , Annisa Paramaswary Aslam , Indah Lestari Anwar

  207-220

  2025-12-10

  Statistics: 586

• The Role of Financial Literacy, Fomo, and Financial Technology in Invesment Decisions Among Generation Z Students

  Adelia Puspita Sari , Sri Trisnaningsih

  1025-1038

  2026-05-03

  Statistics: 712

• TikTok Shop Live Streaming and Gen Z’s Repurchase Intention in Fashion Retail: The Mediating Role of Customer Experience

  Nur Fadilah Ayu Sandira , Nulthazam Sarah , Achmad Ridha , Rostina , Muh. Irshan Sachrir

  3201-3212

  2026-08-25

  Statistics: 201

• Work Life Balance of Female Employees Across Generations in Indonesia

  Joeliaty , Marthalina , Yayan Firmansyah , A Fadel Muhammad

  361-372

  2025-07-31

  Statistics: 728

• How Do Millennial and Z Generations Make Investment Decisions? A Case Study From Makassar City

  Muhammad Ichwan Musa , Annisa Paramaswary Aslam , Nurul Fadilah Aswar , Khaidir Syahrul , Rahmat Riwayat Abadi

  859-866

  2023-09-12

  Statistics: 613

• The Effect of Assertive Communication and Physical Work Environment on the Productivity of Telkom Property Regional VII Makassar City Employees

  Zainal Ruma

  619-632

  2026-01-30

  Statistics: 152

• The Effect of Gamification and Brand Coolness on Brand Loyalty With Brand Engagement as A Mediating Variable

  Sri Ayu Wulandari Setyo Bekti Bekti , Erna Listiana

  3031-3050

  2026-09-30

  Statistics: 0

• Digital Entrepreneurial Mindset Development: Strategies to Increase the Economic Competitiveness of Indonesia's Gen Z in the E-Commerce Era a Study Systematic Literature Review

  Ilma Wulansari Hasdiansa

  107-114

  2025-11-26

  Statistics: 517

• Online Reviews and Influencer Endorsements on Purchase Intention through Trust among Generation Z Skintific Consumers

  Widiyanti Wilyah , Zainal Ruma , Rahmat Riwayat Abadi , Isma Azis Riu , Nurul Fadilah Aswar

  2867-2874

  2026-09-15

  Statistics: 153

• Symbolic Meaning and Cultural Value in the Mappanre Temme Tradition in the Bugis-Makassar Community

  Kartika Septiary Pratiwi Musa , Darwis Said , Alimuddin

  1963-1970

  2026-06-09

  Statistics: 280

• Talent Management Strategy in Retaining The Millennial Generation

  Leonardo Indra Vitaharsa

  327-332

  2024-08-14

  Statistics: 695

• The Role of Customer Satisfaction in Mediating the Influence of Product Quality on Generation Z Consumer Loyalty in Kopi Kenangan in Makassar City

  Nurman

  1995-2018

  2026-06-08

  Statistics: 263

• The Influence of Product Quality on Customer Loyalty with Customer Satisfaction as a Mediating Variable among Gen Z Consumers of Kopi Kenangan in Makassar City

  Nur Azizah , Anwar , Muhammad Ichwan Musa , Muhammad Ilham Wardhana , Nurul Fadilah Aswar

  2953-2972

  2026-08-11

  Statistics: 206