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• Mapping the Literature on Digital Marketing, Brand Image, Perceived Value, and Purchase Intention: A Bibliometric and Systematic Review

  Diana Dwi Kusumasari , Budi Eko Soetjipto , Madziatul Churiyah

  1813-1842

  2026-05-31

  Statistics: 600

• Paid Social Media Advertising and Digital Marketing Content Quality as Determinants of Ecourse Purchase Decisions Mediated by Customer Trust

  Wira Pekik Amiruddin , Hari Muharam , Sufrin Hannan

  2309-2326

  2026-06-24

  Statistics: 419

• Mapping the Role of Social Media Marketing in Purchase Decisions through Brand Trust: A Systematic Review and Bibliometric Analysis

  Titisari Ambarwati , Budi Eko Soetjipto , Madziatul Churiyah

  1787-1812

  2026-05-31

  Statistics: 616

• Literature Review: Digital Marketing Strategy to Increase MSME Income

  Riana Multhazam , Romansyah Sahabuddin , Andi Nurzakiah Amin , Andi Annisa Sulolipu

  267-274

  2025-02-10

  Statistics: 1232

• How Digital Marketing Builds Purchase Intention for Laboratory Equipment: The Mediating Roles of Brand Image and Perceived Value

  Yoga Arhan , Hari Muharam , Herdiyana

  3751-3768

  2026-10-17

  Statistics: 84

• Literature Review: Online Marketing Activities Towards Increasing The Income of Traditional Market Traders in South Sulawesi

  Supri , Romansyah Sahabuddin , Andi Nurzakiah Amin , Andi Annisa Sulolipu

  523-534

  2025-03-12

  Statistics: 658

• Optimization of Supermarket Management Based on Cooperatives and Sharia Economy in The Digital Era

  Didik Dwi Cahyono , Mei Santi

  3017-3030

  2026-09-30

  Statistics: 185

• Strategic Transformation of MSMEs in East Lombok Regency in Utilizing Social Media and Instant Messaging as Digital Promotional Tools

  Pina Ania Putri , Danang Prio Utomo , Pahrudin Pahrudin

  3363-3384

  2026-08-31

  Statistics: 245

• The Effect Of Marketing Communication And Service Quality On Product Usage Decisions In Byond By BSI Mobile Banking Through Brand Image As A Mediation Variable Systematic Literature Review (SLR) With Bibliometrics

  Esti Nurwulan , Budi Eko Soetjipto , Madziatul Churiyah

  565-584

  2026-05-22

  Statistics: 502

• Consumer Trust In Influencer-Based Digital Marketing: A Qualitative Study Among Beauty Product Consumers In Makassar City

  Isma Azis Riu , Irsan Radjab , Hery Maulana Arif , M. Ilham Wardhana Haeruddin , Nurul Fadilah Aswar

  533-546

  2026-02-28

  Statistics: 924

• Digital Literacy-Based Entrepreneurial Education Strategies For Individuals With Disabilities in Mojokerto To Support SDGS on Social and Economic Inclusion

  Eko Mety Setyowati , Dwi Wahyudi , Sudarmiatin , Rizky Firmansyah

  77-90

  2024-12-03

  Statistics: 660

• Analysis of The Marketing Mix Strategy : A Case Study of The Nur Azizah Songkok Recca Enterprise in Bone Regency

  Andi Adriyanto Rinaldy , Rahmatullah , Tuti Supatminingsih , Mustari , Muhammad Dinar

  2541-2550

  2026-07-12

  Statistics: 276

• Wardah's Digital Marketing Strategy through Islamic Branding, Influencer Marketing, and Flash Sale Programs to Increase Online Shopping Decisions on the Shopee Platform

  Chalid Imran Musa , Azlan Azhari , Kristina Parinsi

  717-738

  2026-04-16

  Statistics: 743

• The Influence of Digital Marketing and Service Quality on Consumer Purchasing Decisions Coffee Shop Lagi Lagi CHL Makassar City

  Marhawati , AM. Fatwa Nurhidayah , Tuti Supatminingsih , Rahmatullah , A. Tenri Ampa

  27-38

  2023-09-20

  Statistics: 1082

• Analysis of Digital Marketing Strategy in Increasing Sales at Murai Coffee Gunungsitoli

  Soterman Fotendo Kristian Mendrofa , Maria Magdalena Bate’e , Idarni Harefa , Heniwati Gulo

  653-662

  2025-11-26

  Statistics: 1162

• Digital Narrative in Café Sawah Pujon Kidul Promotion

  Ita Prihatining Wilujeng , Titis Shinta Dhewi , Naufal Dzakwana Muhammad , Fortuna Pradnya Paramitha , Desiana Aulia Wardani , Shafa' Annisa Puspasari

  3031-3042

  2026-08-14

  Statistics: 254

• SMART Instagram Optimization: A Framework for Building Malabar’s Stronger Brand Awareness and Identity in the Digital Era

  Sitti Hasbiah

  645-652

  2025-11-26

  Statistics: 458

• Customer Value in Social Media Marketing and Service Quality Effects on Britama Prioritas Decisions at BRI Sukabumi

  Alya Aprilianti , Agus Setyo Pranowo , Jan Horas V. Purba

  2443-2456

  2026-07-05

  Statistics: 374

• Marketing Strategy For Micro Small To Medium Enterprises at 777 Sweet Fruit Shops in Gowa District

  Marhawati Najib , Miftahul Jannah , Agus Syam

  159-168

  2024-02-27

  Statistics: 971

• Analysis of The Use of Facebook Digital Promotion Media To Increase Sales of UD Tahu Murni Products in Gunungsitoli City

  Petrus Lase , Idarni Harefa , Yupiter Mendrofa , Otanius Laia

  59-68

  2025-11-23

  Statistics: 460

• The Effect Of Sales Promotion And Social Media Marketing On The Purchase Intention Of BSI Gold Products Through Perceived Value, Brand Awareness, Trust, And Customer Engagement As Mediation Variables Systematic Literature Review (SLR) With Bibliometrics

  Nasihiyah Purwaning Wulan , Budi Eko Soetjipto , Madziatul Churiyah

  1669-1686

  2026-05-25

  Statistics: 643

• The Role of Entrepreneurship Courses in Shaping Students' Business Character and Interests in the Digital Era (Case Study of STIMI YAPMI Makassar Students Class of 2023)

  Adrianah Adrianah , Rukmana Sari , Yusra Nginang , Siti Hawania

  697-702

  2026-04-14

  Statistics: 457

• Developing a Visual Marketing Evaluation Framework For AI Generated Brand Assets : Evidence From Photo Elicitation Interviews In a Sustainable Startup Context

  Alfinza Willys , Ilma Aulia Zaim

  477-498

  2026-02-16

  Statistics: 715

• The Influence of Content Marketing on Customer Loyalty: Case Study of Spotify

  Adinda Rizki Luthfiyyah , Popy Rufaidah

  425-436

  2025-05-23

  Statistics: 1520

• Between Algorithm and Adat: How Bugis-Makassar MSMEs Negotiate AI Marketing Through the Lens of Siri' na Pacce

  Hery Maulana Arif , Wiwin Riski Windarsari

  897-908

  2026-04-29

  Statistics: 330