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• The Role Of Artificial Intelligence In Personalized And Customized Engagement Marketing: A Comprehensive Review

  Benediktus Rolando

  301-316

  2024-05-28

  Statistics: 2243

• The Effect Of Sales Promotion And Social Media Marketing On The Purchase Intention Of BSI Gold Products Through Perceived Value, Brand Awareness, Trust, And Customer Engagement As Mediation Variables Systematic Literature Review (SLR) With Bibliometrics

  Nasihiyah Purwaning Wulan , Budi Eko Soetjipto , Madziatul Churiyah

  1669-1686

  2026-05-25

  Statistics: 0

• Mapping Multi-Sensory Brand Experiences and Their Impact on Customer Satisfaction: A Bibliometric and Systematic Literature Review on Scopus

  Kevin Ghulaman Silmi , Budi Eko Soetjipto Budi Eko , Ludi Wishnu Wardhana Ludi Wishnu

  371-386

  2025-05-17

  Statistics: 518

• Savoring The Success: Cultivating Innovation And Creativity For Indonesian Culinary MSMEs Growth

  Herry Mulyono , Benediktus Rolando

  413-428

  2024-08-02

  Statistics: 807