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• Consumer Purchase Decision Making Behavior of Fashion Products on Shopee in Surabaya City

  Viona Rosalinda Dwi Putri , Tri Kartika Pertiwi , Nanik Haryana

  297-306

  2025-12-22

  Statistics: 134

• Exploring Consumer Psychology in Digital Product Purchase Decisions: A Qualitative Study of Social Media Users

  Alifia Ainun Rizky , Andi Muhammad Fara Kessi , Raeni Dwi Santy

  597-614

  2026-03-16

  Statistics: 195

• Mapping the Research Landscape of Green Marketing, Brand Trust, and Purchase Decision: A Bibliometric Analysis and Systematic Review on Database Scopus

  Lili Purwanitasari , Budi Eko Soetjipto , Ludi Wishnu Wardhana

  411-424

  2025-05-17

  Statistics: 533

• The Effect of Word of Mouth and Promotion on Purchasing Decisions for Alauddin Makassar Branch Fore Products

  Raeni Dwi Santy , Arini Izzatan Nur DJ , Rostini , Annisa Zhalila , Syahribulan

  373-382

  2025-07-31

  Statistics: 291

• Analysis Of The Influence Of e-WOM On Shopee Online Purchase Decisions: Systematic Literature Review (SLR) With Bibliometrics

  Gunawan Santoso , Budi Eko Soetjipto , Madziatul Churiyah

  1335-1358

  2026-05-13

  Statistics: 0

• Eco Consciousness and Consumer Perception: An Explanatory Study of Environmentally Friendly Product Purchasing Decisions in Makassar City

  Hasnidar Hasnidar , Achmad Ridha

  795-806

  2026-04-21

  Statistics: 103

• The Role of Online Reviews as a Mediator in The Decision to Purchase Fashion Products at Shopee Systematic literature review (SLR)

  Rizki Amalia Utami , Budi Eko Soetjipto , Ludi Wishnu Wardana

  429-434

  2025-08-28

  Statistics: 348

• Wardah's Digital Marketing Strategy through Islamic Branding, Influencer Marketing, and Flash Sale Programs to Increase Online Shopping Decisions on the Shopee Platform

  Chalid Imran Musa , Azlan Azhari , Kristina Parinsi

  717-738

  2026-04-16

  Statistics: 159

• The Influence of Celebrity Effect, Perceived Usefulness, Trust on Attitude Toward Influencers and Its Implications on Impulse Buying

  Haniyah Qastholany , Farah Alfanur

  1-14

  2024-11-18

  Statistics: 621

• The Influence of Brand Image on Online Purchase Decisions for Scarlett Students of The Faculty of Economics, University of Nias

  Diana Novita Baene , Idarni Harefa , Meiman Hidayat Waruwu , Fatolosa Hulu

  271-282

  2025-12-21

  Statistics: 185

• The Effect Of Ease Of Use And Product Safety On Increased Sales Through Customer Satisfaction: Systematic Literature Review (SLR)

  Narotama Aulia Fazri , Budi Eko Soetjipto , Madziatul Churiyah

  855-874

  2026-04-25

  Statistics: 84

• Service Creativity In The Cultural Tourism Performing Arts’ Ecosystem

  Scholastica Wahyu Pribadi

  1121-1132

  2026-05-07

  Statistics: 13

• Mobile Banking Service Quality and Customer Relationship Quality in Indonesian Islamic Banks: The Moderating Effect of Gender

  Laras Puspa Kirana , Rita Komaladewi , Yevis Marty Oesman

  297-310

  2025-02-11

  Statistics: 710