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Found 9 items.

The Influence of Store Atmosphere, Service Quality, and Product Variance on Customer Loyalty Through Customer Satisfaction at Marinor Cafe in Makassar City

Andi Hikmah Dewi Sriyanti , Otto R. Payangan , Fahrina Mustafa

763-772

2023-07-30

Statistics: 1781
Brand Positioning Analysis in Enhancing Customer Loyalty: A Systematic Literature Review

Feri Andika Prasetya , Budi Eko Soetjipto , Ludi Wishnu Wardhana

357-370

2025-05-17

Statistics: 1271
Mapping Multi-Sensory Brand Experiences and Their Impact on Customer Satisfaction: A Bibliometric and Systematic Literature Review on Scopus

Kevin Ghulaman Silmi , Budi Eko Soetjipto Budi Eko , Ludi Wishnu Wardhana Ludi Wishnu

371-386

2025-05-17

Statistics: 564
ESG Branding Strategies in B2B And B2C Markets: Evidence From Emerging Economies

M. Ikhwan Maulana Haeruddin

1773-1786

2026-05-30

Statistics: 40
Consumer Trust In Influencer-Based Digital Marketing: A Qualitative Study Among Beauty Product Consumers In Makassar City

Isma Azis Riu , Irsan Radjab , Hery Maulana Arif , M. Ilham Wardhana Haeruddin , Nurul Fadilah Aswar

533-546

2026-02-28

Statistics: 50
The Influence of Brand Image on Online Purchase Decisions for Scarlett Students of The Faculty of Economics, University of Nias

Diana Novita Baene , Idarni Harefa , Meiman Hidayat Waruwu , Fatolosa Hulu

271-282

2025-12-21

Statistics: 244
The Effect Of Ease Of Use And Product Safety On Increased Sales Through Customer Satisfaction: Systematic Literature Review (SLR)

Narotama Aulia Fazri , Budi Eko Soetjipto , Madziatul Churiyah

855-874

2026-04-25

Statistics: 169
Mobile Banking Service Quality and Customer Relationship Quality in Indonesian Islamic Banks: The Moderating Effect of Gender

Laras Puspa Kirana , Rita Komaladewi , Yevis Marty Oesman

297-310

2025-02-11

Statistics: 745
Product Differentiation Strategy at Nhanas Donuts Pinrang in Facing Culinary Business Competition in the Millennial and Gen Z Era

Kurniawaty , Yusrianti , Damayanti Trisnasari , Yayuk Astuti

1087-1094

2026-05-06

Statistics: 255

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