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• The Effect of Gamification and Brand Coolness on Brand Loyalty With Brand Engagement as A Mediating Variable

  Sri Ayu Wulandari Setyo Bekti Bekti , Erna Listiana

  3031-3050

  2026-09-30

  Statistics: 0

• Exploring the Role of Brand Equity on Customer Satisfaction and Brand Loyalty: A Case Study of Browcyl's Signature Makassar Snacks

  Sitti Hasbiah

  89-98

  2023-11-26

  Statistics: 601

• Building Brand Loyalty through Halal Marketing Strategy: Analysis of the Role of Halal Awareness and Product Knowledge with Purchase Intention as an Intervening Variable

  Azlan Azhari , Amrial Amrial , Hasnidar Hasnidar

  1147-1160

  2026-05-08

  Statistics: 362

• Brand Positioning Analysis in Enhancing Customer Loyalty: A Systematic Literature Review

  Feri Andika Prasetya , Budi Eko Soetjipto , Ludi Wishnu Wardhana

  357-370

  2025-05-17

  Statistics: 3388

• Human Resources as Brand Ambassador: a Qualitative Approach to Building Customer Loyalty

  Rostini , Annisa Zhalila Razak , A Fadel Muhammad , Sukiman , Hamsyah

  349-356

  2025-03-23

  Statistics: 617

• Digital Experience and Customer Loyalty: The Mediating Roles of Impulsive Buying and Purchasing Decisions

  Azlan Azhari , Devita Yulia Angraini , Amrial Amrial

  3177-3200

  2026-08-25

  Statistics: 238

• The Influence of Brand Image on Online Purchase Decisions for Scarlett Students of The Faculty of Economics, University of Nias

  Diana Novita Baene , Idarni Harefa , Meiman Hidayat Waruwu , Fatolosa Hulu

  271-282

  2025-12-21

  Statistics: 383

• The Influence of Content Marketing on Customer Loyalty: Case Study of Spotify

  Adinda Rizki Luthfiyyah , Popy Rufaidah

  425-436

  2025-05-23

  Statistics: 1408

• The Effect of Product Quality, Brand Image, and Promotion on Customer Loyalty at Rumah Tempe in Pontianak City

  Fadia Rachma Octriani , Sumiyati Sumiyati

  2327-2340

  2026-06-24

  Statistics: 255

• Mapping Multi-Sensory Brand Experiences and Their Impact on Customer Satisfaction: A Bibliometric and Systematic Literature Review on Scopus

  Kevin Ghulaman Silmi , Budi Eko Soetjipto Budi Eko , Ludi Wishnu Wardhana Ludi Wishnu

  371-386

  2025-05-17

  Statistics: 754

• ESG Branding Strategies in B2B And B2C Markets: Evidence From Emerging Economies

  M. Ikhwan Maulana Haeruddin

  1773-1786

  2026-05-30

  Statistics: 245

• Consumer Trust In Influencer-Based Digital Marketing: A Qualitative Study Among Beauty Product Consumers In Makassar City

  Isma Azis Riu , Irsan Radjab , Hery Maulana Arif , M. Ilham Wardhana Haeruddin , Nurul Fadilah Aswar

  533-546

  2026-02-28

  Statistics: 718