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• Mapping Multi-Sensory Brand Experiences and Their Impact on Customer Satisfaction: A Bibliometric and Systematic Literature Review on Scopus

  Kevin Ghulaman Silmi , Budi Eko Soetjipto Budi Eko , Ludi Wishnu Wardhana Ludi Wishnu

  371-386

  2025-05-17

  Statistics: 846

• Green Management as The Key to Competitive Advantage: A Corporate Strategy Perspective in 2024

  Azlan Azhari , Muh. Rijal Alim Rahmat , Achmad Ridha

  467-476

  2024-11-18

  Statistics: 600

• Product Differentiation Strategy at Nhanas Donuts Pinrang in Facing Culinary Business Competition in the Millennial and Gen Z Era

  Kurniawaty , Yusrianti , Damayanti Trisnasari , Yayuk Astuti

  1087-1094

  2026-05-06

  Statistics: 500