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• Strategic Transformation of MSMEs in East Lombok Regency in Utilizing Social Media and Instant Messaging as Digital Promotional Tools

  Pina Ania Putri , Danang Prio Utomo , Pahrudin Pahrudin

  3363-3384

  2026-08-31

  Statistics: 270

• Building Brand Loyalty through Halal Marketing Strategy: Analysis of the Role of Halal Awareness and Product Knowledge with Purchase Intention as an Intervening Variable

  Azlan Azhari , Amrial Amrial , Hasnidar Hasnidar

  1147-1160

  2026-05-08

  Statistics: 445

• Brand Positioning Analysis in Enhancing Customer Loyalty: A Systematic Literature Review

  Feri Andika Prasetya , Budi Eko Soetjipto , Ludi Wishnu Wardhana

  357-370

  2025-05-17

  Statistics: 3562

• Exploring Consumer Psychology in Digital Product Purchase Decisions: A Qualitative Study of Social Media Users

  Alifia Ainun Rizky , Andi Muhammad Fara Kessi , Raeni Dwi Santy

  597-614

  2026-03-16

  Statistics: 1582

• How Digital Marketing Builds Purchase Intention for Laboratory Equipment: The Mediating Roles of Brand Image and Perceived Value

  Yoga Arhan , Hari Muharam , Herdiyana

  3751-3768

  2026-10-17

  Statistics: 170

• Customer Value in Social Media Marketing and Service Quality Effects on Britama Prioritas Decisions at BRI Sukabumi

  Alya Aprilianti , Agus Setyo Pranowo , Jan Horas V. Purba

  2443-2456

  2026-07-05

  Statistics: 415

• The Influence of Brand Image on Online Purchase Decisions for Scarlett Students of The Faculty of Economics, University of Nias

  Diana Novita Baene , Idarni Harefa , Meiman Hidayat Waruwu , Fatolosa Hulu

  271-282

  2025-12-21

  Statistics: 482

• Building Customer Loyalty through Product Quality and Digital Touchpoints: The Mediating Role of Brand Image

  Bayu Luqman , Herdiyana , Sufri Anan

  3643-3662

  2026-10-08

  Statistics: 270

• The Role of Soft Skills Training on Employability with Self-Efficacy as an Intervening Variable A Study on Management Students at Makassar State University

  Romansyah Sahabuddin

  383-394

  2024-10-30

  Statistics: 880

• Analysis of Human Resource Planning in Facing Challenges in The Digital Era at State Vocational School 2 Gunungsitoli, Gunungsitoli City

  Jepi Masa Mendrofa , Yamolala Zega , Heniwati Gulo , Robin Markus Putra Waruwu

  75-86

  2025-11-24

  Statistics: 676

• The Influence of Customer Perceptions of The Deposit Insurance Corporation (LPS) On The Interest In Becoming A Participant In Sharia Insurance In QIndonesia

  Abdul Ghoni , Erny Arianty

  3493-3508

  2026-09-16

  Statistics: 240

• Correlation Between Supervision and Collaboration Using Trello to Enhance Quality of Photobooth Service Case Study on Kotak Narsis Photobooth

  Muhammad Taufiq , Maat Pono , Nurdjannah Hamid

  673-680

  2023-07-23

  Statistics: 813

• Dongkrak Antik: Literature Study in Explaining Nostalgic Marketing and Digital Marketing

  Muh. Yushar Mustafa

  161-170

  2026-11-03

  Statistics: 3