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Found 3 items.

Green Marketing Campaign and Loyalty Customer : A study from Starbucks Makassar Customers

Annisa Paramaswary Aslam , Dian Anggraece Sigit Parawansa , Muh Al Fatah Arief Putra

339-348

2023-05-09

Statistics: 1146
Mapping the Research Landscape of Green Marketing, Brand Trust, and Purchase Decision: A Bibliometric Analysis and Systematic Review on Database Scopus

Lili Purwanitasari , Budi Eko Soetjipto , Ludi Wishnu Wardhana

411-424

2025-05-17

Statistics: 444
The Influence of Social Media Marketing on Purchase Intention Mediated by Electronic Word of Mouth: a Bibliometric Analysis

Kuncoro Aprilia Hikmawati , Budi Eko Soetjipto , Ludi Wishnu Wardhana

397-410

2025-05-17

Statistics: 805

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