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• Green Marketing Campaign and Loyalty Customer : A study from Starbucks Makassar Customers

  Annisa Paramaswary Aslam , Dian Anggraece Sigit Parawansa , Muh Al Fatah Arief Putra

  339-348

  2023-05-09

  Statistics: 1636

• Mapping the Research Landscape of Green Marketing, Brand Trust, and Purchase Decision: A Bibliometric Analysis and Systematic Review on Database Scopus

  Lili Purwanitasari , Budi Eko Soetjipto , Ludi Wishnu Wardhana

  411-424

  2025-05-17

  Statistics: 913

• The Influence of Social Media Marketing on Purchase Intention Mediated by Electronic Word of Mouth: a Bibliometric Analysis

  Kuncoro Aprilia Hikmawati , Budi Eko Soetjipto , Ludi Wishnu Wardhana

  397-410

  2025-05-17

  Statistics: 2209

• Eco Consciousness and Consumer Perception: An Explanatory Study of Environmentally Friendly Product Purchasing Decisions in Makassar City

  Hasnidar Hasnidar , Achmad Ridha

  795-806

  2026-04-21

  Statistics: 435