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• The Role of Trust In Mediating Personal Selling and Customer Experience Towards The Decision To Save at BPR Syariah Study at BPRS Baiturridha Pusaka-Bandung

  Kiftiah Hindun , Muhadjir Anwar , Sugeng Purwanto

  503-518

  2025-09-04

  Statistics: 302

• Consumer Purchase Decision Making Behavior of Fashion Products on Shopee in Surabaya City

  Viona Rosalinda Dwi Putri , Tri Kartika Pertiwi , Nanik Haryana

  297-306

  2025-12-22

  Statistics: 213

• Mapping the Role of Social Media Marketing in Purchase Decisions through Brand Trust: A Systematic Review and Bibliometric Analysis

  Titisari Ambarwati , Budi Eko Soetjipto , Madziatul Churiyah

  1787-1812

  2026-05-31

  Statistics: 67

• The Role Of Artificial Intelligence In Personalized And Customized Engagement Marketing: A Comprehensive Review

  Benediktus Rolando

  301-316

  2024-05-28

  Statistics: 2338

• The Effect Of Increasing Servicescape And Modernizing Petrol Station Services On Pertamax Series Purchase Decisions Through Perceived Value Systematic Literature Review (SLR) Mediation With Bibliometrics

  Surya Suganda , Budi Eko Soetjipto , Madziatul Churiyah

  909-930

  2026-04-30

  Statistics: 70

• Linking Product Quality to Electric Vehicle Purchase Decision: The Mediating Role of Brand Image in Makassar

  Muhammad Ilham Wardhana Haeruddin

  1549-1562

  2026-05-22

  Statistics: 69

• Product Differentiation Strategy at Nhanas Donuts Pinrang in Facing Culinary Business Competition in the Millennial and Gen Z Era

  Kurniawaty , Yusrianti , Damayanti Trisnasari , Yayuk Astuti

  1087-1094

  2026-05-06

  Statistics: 257