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• Market Image, TikTok Promotion, and Visit Intention: The Mediating Role of Perceived Shopping Accessibility in a Traditional Market

  Muh. Arsyad Yusuf , Hety Budiyanti , Isma Azis Riu , Hasnidar , Azlan Azhari

  3247-3268

  2026-08-29

  Statistics: 109

• TikTok Shop Live Streaming and Gen Z’s Repurchase Intention in Fashion Retail: The Mediating Role of Customer Experience

  Nur Fadilah Ayu Sandira , Nulthazam Sarah , Achmad Ridha , Rostina , Muh. Irshan Sachrir

  3201-3212

  2026-08-25

  Statistics: 116

• Online Reviews and Influencer Endorsements on Purchase Intention through Trust among Generation Z Skintific Consumers

  Widiyanti Wilyah , Zainal Ruma , Rahmat Riwayat Abadi , Isma Azis Riu , Nurul Fadilah Aswar

  2867-2874

  2026-09-15

  Statistics: 6

• Digital Narrative in Café Sawah Pujon Kidul Promotion

  Ita Prihatining Wilujeng , Titis Shinta Dhewi , Naufal Dzakwana Muhammad , Fortuna Pradnya Paramitha , Desiana Aulia Wardani , Shafa' Annisa Puspasari

  3031-3042

  2026-08-14

  Statistics: 71

• Product Differentiation Strategy at Nhanas Donuts Pinrang in Facing Culinary Business Competition in the Millennial and Gen Z Era

  Kurniawaty , Yusrianti , Damayanti Trisnasari , Yayuk Astuti

  1087-1094

  2026-05-06

  Statistics: 347

• Consumer Trust In Influencer-Based Digital Marketing: A Qualitative Study Among Beauty Product Consumers In Makassar City

  Isma Azis Riu , Irsan Radjab , Hery Maulana Arif , M. Ilham Wardhana Haeruddin , Nurul Fadilah Aswar

  533-546

  2026-02-28

  Statistics: 556

• Beauty Culture and Self-Commodification: Analysis of Visual Communication In Digital Content on Tiktok Social Media

  Dinda Sela Aditia , Catur Nugroho

  439-462

  2026-02-08

  Statistics: 533

• Strategic Transformation of MSMEs in East Lombok Regency in Utilizing Social Media and Instant Messaging as Digital Promotional Tools

  Pina Ania Putri , Danang Prio Utomo , Pahrudin Pahrudin

  3363-3384

  2026-08-31

  Statistics: 85