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• Exploring Consumer Psychology in Digital Product Purchase Decisions: A Qualitative Study of Social Media Users

  Alifia Ainun Rizky , Andi Muhammad Fara Kessi , Raeni Dwi Santy

  597-614

  2026-03-16

  Statistics: 212

• Mapping the Role of Social Media Marketing in Purchase Decisions through Brand Trust: A Systematic Review and Bibliometric Analysis

  Titisari Ambarwati , Budi Eko Soetjipto , Madziatul Churiyah

  1787-1812

  2026-05-31

  Statistics: 3

• The Influence of Business Location Feasibility, Social Media Advertising and Product Innovation on Increasing Sales of Micro, Small and Medium Enterprises in The Culinary Sector at The Center Point of Indonesia Makassar City

  Marhawati , Nur Delima Novita Rahman , Mustari , Andi Tenri Ampa , Syamsul Rijal

  823-838

  2023-09-01

  Statistics: 583

• The Influence of Social Media Marketing on Purchase Intention Mediated by Electronic Word of Mouth: a Bibliometric Analysis

  Kuncoro Aprilia Hikmawati , Budi Eko Soetjipto , Ludi Wishnu Wardhana

  397-410

  2025-05-17

  Statistics: 1270

• Analysis of The Use of Facebook Digital Promotion Media To Increase Sales of UD Tahu Murni Products in Gunungsitoli City

  Petrus Lase , Idarni Harefa , Yupiter Mendrofa , Otanius Laia

  59-68

  2025-11-23

  Statistics: 216

• The Effect Of Sales Promotion And Social Media Marketing On The Purchase Intention Of BSI Gold Products Through Perceived Value, Brand Awareness, Trust, And Customer Engagement As Mediation Variables Systematic Literature Review (SLR) With Bibliometrics

  Nasihiyah Purwaning Wulan , Budi Eko Soetjipto , Madziatul Churiyah

  1669-1686

  2026-05-25

  Statistics: 90

• Mapping the Literature on Digital Marketing, Brand Image, Perceived Value, and Purchase Intention: A Bibliometric and Systematic Review

  Diana Dwi Kusumasari , Budi Eko Soetjipto , Madziatul Churiyah

  1813-1842

  2026-05-31

  Statistics: 2

• SMART Instagram Optimization: A Framework for Building Malabar’s Stronger Brand Awareness and Identity in the Digital Era

  Sitti Hasbiah

  645-652

  2025-11-26

  Statistics: 138

• Perceptions and Experiences of Beginner Investors In Making Investment Decisions in The Digital Era: A Qualitative Study of Investment Application Users

  Muhammad Faried Pratama , Rachmawati , Rince Tambunan

  583-596

  2026-03-14

  Statistics: 322

• Literature Review: Online Marketing Activities Towards Increasing The Income of Traditional Market Traders in South Sulawesi

  Supri , Romansyah Sahabuddin , Andi Nurzakiah Amin , Andi Annisa Sulolipu

  523-534

  2025-03-12

  Statistics: 397

• Literature Review: Digital Marketing Strategy to Increase MSME Income

  Riana Multhazam , Romansyah Sahabuddin , Andi Nurzakiah Amin , Andi Annisa Sulolipu

  267-274

  2025-02-10

  Statistics: 792

• Consumer Trust In Influencer-Based Digital Marketing: A Qualitative Study Among Beauty Product Consumers In Makassar City

  Isma Azis Riu , Irsan Radjab , Hery Maulana Arif , M. Ilham Wardhana Haeruddin , Nurul Fadilah Aswar

  533-546

  2026-02-28

  Statistics: 23

• The Effect of Influencer Marketing on Purchase Decisions of Chaca Burgo Makassar Branch

  Andi Rifqih Arismaleo , Andi Mustika Amin , Muhammad Ilham Wardhana Haeruddin , Siti Hasbiah , Muh. Ichwan Musa

  523-532

  2023-07-04

  Statistics: 432

• Development of Micro, Small and Medium Enterprises (MSMEs) Based on Creative Industry in Ulunoyo District, South Nias Regency

  Hubertus Harisman Ndruru , Dedi Irawan Zebua , Maria Magdalena Bate'e , Heniwati Gulo

  729-736

  2025-11-30

  Statistics: 77

• Beauty Culture and Self-Commodification: Analysis of Visual Communication In Digital Content on Tiktok Social Media

  Dinda Sela Aditia , Catur Nugroho

  439-462

  2026-02-08

  Statistics: 302

• Measuring Multiple Brand Corporate Image of Garuda Indonesia’s Instagram

  Henky Ade Moerales

  1455-1472

  2026-05-18

  Statistics: 50

• What Drives Continuous Viewing of Short Form Drama? The Role of Viewing Motivation and Flow Experience

  Mufidatul Azmi , Muhaidir Ikram , Nidrah

  1607-1618

  2026-05-23

  Statistics: 170

• The Effect of Viral Marketing and Brand Image on Purchase Decisions Through e-Trust (Study on Kahf Skincare Customers)

  Muh. Al Fatah AP , Miftahul Jannah Arsyad

  9-16

  2022-11-28

  Statistics: 5693

• Analysis of Digital Marketing Strategy in Increasing Sales at Murai Coffee Gunungsitoli

  Soterman Fotendo Kristian Mendrofa , Maria Magdalena Bate’e , Idarni Harefa , Heniwati Gulo

  653-662

  2025-11-26

  Statistics: 771