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• Dimensions of Behavior of Green Product Using Organic Fertilizer (Qualitative and Countitative study of Farming Communities in Mulyoagung Village)

  Syauqi Alaik Muhammad , Ery Tri Djatmika , Agus Hermawan

  503-522

  2023-06-21

  Statistics: 523

• Mapping the Literature on Digital Marketing, Brand Image, Perceived Value, and Purchase Intention: A Bibliometric and Systematic Review

  Diana Dwi Kusumasari , Budi Eko Soetjipto , Madziatul Churiyah

  1813-1842

  2026-05-31

  Statistics: 66

• The Effect Of Increasing Servicescape And Modernizing Petrol Station Services On Pertamax Series Purchase Decisions Through Perceived Value Systematic Literature Review (SLR) Mediation With Bibliometrics

  Surya Suganda , Budi Eko Soetjipto , Madziatul Churiyah

  909-930

  2026-04-30

  Statistics: 70

• The Influence of Trust and Perceived of Risk on Purchase Decisions in e-Commerce Shopee at Students of The Faculty Economics and Business, University State of Makassar

  Nurul Fanaysillah Muchtar , Chalid Imran Musa , Muh. Ichwan Musa , Siti Hasbiah , Ilham Wardhana Haeruddin

  367-378

  2023-05-16

  Statistics: 664

• Factors Driving Purchase Intention of Reject Fashion Products at Factory Outlets: An Empirical Study in Makassar, Indonesia

  Achmad Ridha , Lidya Anastasya

  1069-1086

  2026-05-06

  Statistics: 57

• The Effect Of Sales Promotion And Social Media Marketing On The Purchase Intention Of BSI Gold Products Through Perceived Value, Brand Awareness, Trust, And Customer Engagement As Mediation Variables Systematic Literature Review (SLR) With Bibliometrics

  Nasihiyah Purwaning Wulan , Budi Eko Soetjipto , Madziatul Churiyah

  1669-1686

  2026-05-25

  Statistics: 144

• The Effect Of The Utaut3 Construct On The Interest Of MSMEs In Using The Bank Syariah Indonesia QRIS Payment System With Trust, And Ease Of Use As A Mediation Variable Systematic Literature Review (SLR) With Bibliometrics

  Prabu Nurdin , Budi Eko Soetjipto , Madziatul Churiyah

  991-1016

  2026-05-03

  Statistics: 118

• From Justice To Jazz: Exploring The Improvisational Flow Of Support And Citizenship Behaviour In The Hospitality Industry

  Tenri Sayu Puspitaningsih Dipoatmodjo , Zainal Ruma , Rezky Amalia Hamka , Andi Dewi Angreyani , Hery Maulana Arif

  29-44

  2025-11-16

  Statistics: 172

• The Influence of Brand Value Co-Creation, Brand Trust, and Perceived Ease of Use on Interest In Investing Through Electronic Word of Mouth Case Study on LANDX Investors

  Janggih Maqsuda , Sopiah , Agus Hermawan

  9-26

  2023-11-06

  Statistics: 525

• Competitive Saturation in Makassar’s Coffee Shop Industry: A Phenomenological Inquiry Into Business Actors’ Experiences

  Muh Al Fatah Arief Putra , Andi Aryani Hardiyanti , Tuti Adi Tama , Risnawati

  1169-1180

  2026-05-09

  Statistics: 158

• The Effect of Trust, Income, and Life Style on Fashion Purchase Decisions Using Paylater Among Accounting Students at UPN “Veteran” East Java

  Nanda Evita Ramadhani , Sri Trisnaningsih

  1619-1625

  2026-05-24

  Statistics: 81

• Indonesia's Social Enterprise: Policy Challenges and Support Needs

  Sebastian Billy Anggara , Irma Tsuraya Choirinnida

  419-428

  2025-08-28

  Statistics: 509

• The Influence of Celebrity Effect, Perceived Usefulness, Trust on Attitude Toward Influencers and Its Implications on Impulse Buying

  Haniyah Qastholany , Farah Alfanur

  1-14

  2024-11-18

  Statistics: 656

• Mapping the Role of Social Media Marketing in Purchase Decisions through Brand Trust: A Systematic Review and Bibliometric Analysis

  Titisari Ambarwati , Budi Eko Soetjipto , Madziatul Churiyah

  1787-1812

  2026-05-31

  Statistics: 64

• The Influence of Product Quality and Price Perception on The Decision to Purchase Pixy Cosmetic Products in Watson, East Jakarta

  Nurmaningsih , Rafiqa Maulidia , Novia Eka Nissrina

  183-194

  2024-06-02

  Statistics: 320

• Consumer Trust In Influencer-Based Digital Marketing: A Qualitative Study Among Beauty Product Consumers In Makassar City

  Isma Azis Riu , Irsan Radjab , Hery Maulana Arif , M. Ilham Wardhana Haeruddin , Nurul Fadilah Aswar

  533-546

  2026-02-28

  Statistics: 75

• Developing a Visual Marketing Evaluation Framework For AI Generated Brand Assets : Evidence From Photo Elicitation Interviews In a Sustainable Startup Context

  Alfinza Willys , Ilma Aulia Zaim

  477-498

  2026-02-16

  Statistics: 277

• Digital Payment Usage and Financial Management Behavior: Evidence from Management Students at FEB UNM

  Anwar

  1441-1452

  2026-05-16

  Statistics: 46

• The Influence of Brand Image on Online Purchase Decisions for Scarlett Students of The Faculty of Economics, University of Nias

  Diana Novita Baene , Idarni Harefa , Meiman Hidayat Waruwu , Fatolosa Hulu

  271-282

  2025-12-21

  Statistics: 254