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• The Role Of Artificial Intelligence In Personalized And Customized Engagement Marketing: A Comprehensive Review

  Benediktus Rolando

  301-316

  2024-05-28

  Statistics: 2163

• Analysis of Production Optimization Strategy to Increase The Capacity of Kamumu Kimpul Chips at UD. Sona Gunungsitoli Idanoi

  Yantonius Harefa , Sophia Molinda Kakisina , Jeliswan Berkat Iman Jaya Gea , Martha Surya Dinata Mendrofa

  261-270

  2025-12-20

  Statistics: 144

• Green Marketing Campaign and Loyalty Customer : A study from Starbucks Makassar Customers

  Annisa Paramaswary Aslam , Dian Anggraece Sigit Parawansa , Muh Al Fatah Arief Putra

  339-348

  2023-05-09

  Statistics: 1164

• Mapping the Research Landscape of Green Marketing, Brand Trust, and Purchase Decision: A Bibliometric Analysis and Systematic Review on Database Scopus

  Lili Purwanitasari , Budi Eko Soetjipto , Ludi Wishnu Wardhana

  411-424

  2025-05-17

  Statistics: 515

• Developing a Visual Marketing Evaluation Framework For AI Generated Brand Assets : Evidence From Photo Elicitation Interviews In a Sustainable Startup Context

  Alfinza Willys , Ilma Aulia Zaim

  477-498

  2026-02-16

  Statistics: 184

• The Influence of Content Marketing on Customer Loyalty: Case Study of Spotify

  Adinda Rizki Luthfiyyah , Popy Rufaidah

  425-436

  2025-05-23

  Statistics: 1020

• The Effect Of Ease Of Use And Product Safety On Increased Sales Through Customer Satisfaction: Systematic Literature Review (SLR)

  Narotama Aulia Fazri , Budi Eko Soetjipto , Madziatul Churiyah

  855-874

  2026-04-25

  Statistics: 40

• Savoring The Success: Cultivating Innovation And Creativity For Indonesian Culinary MSMEs Growth

  Herry Mulyono , Benediktus Rolando

  413-428

  2024-08-02

  Statistics: 728

• Digital Literacy-Based Entrepreneurial Education Strategies For Individuals With Disabilities in Mojokerto To Support SDGS on Social and Economic Inclusion

  Eko Mety Setyowati , Dwi Wahyudi , Sudarmiatin , Rizky Firmansyah

  77-90

  2024-12-03

  Statistics: 323

• Customer Service Automation Through Ai-Powered CRM: Impact On Marketing Target Accuracy

  Wiwin Riski Windarsari

  131-138

  2025-12-05

  Statistics: 354

• The Impact of SIAkad E-Service Quality and Campus Facilities on Institutional Image Through Student Satisfaction Case Study at STIMI-YAPMI Makassar Campus

  Ibrahim Syah , Riswan Riswan , Mursalim , Endang Hermawan

  2026-04-24

  Statistics: 52

• Data Driven Marketing in Real Estate: Forecasting House Prices and Uncovering Influential Factors

  Intania Prabadianti , Samidi

  87-106

  2025-11-25

  Statistics: 214

• The Effect of Celebrity Endorsement on Repurchase Intention With Brand Attitude, Brand Credibility, and Brand Image as Intervening Variables on Product Somethinc

  Atdriansyah Arismunandhar Sunarwia , Abdul Rahman Kadir , Djumidah Maming , Nuraeni Kadir , Dian A.S. Parawansa , Fahrina Mustafa

  773-784

  2023-08-14

  Statistics: 1180

• Analysis of The Use of Facebook Digital Promotion Media To Increase Sales of UD Tahu Murni Products in Gunungsitoli City

  Petrus Lase , Idarni Harefa , Yupiter Mendrofa , Otanius Laia

  59-68

  2025-11-23

  Statistics: 189