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• TikTok Shop Live Streaming and Gen Z’s Repurchase Intention in Fashion Retail: The Mediating Role of Customer Experience

  Nur Fadilah Ayu Sandira , Nulthazam Sarah , Achmad Ridha , Rostina , Muh. Irshan Sachrir

  3201-3212

  2026-08-25

  Statistics: 329

• The Influence of Celebrity Effect, Perceived Usefulness, Trust on Attitude Toward Influencers and Its Implications on Impulse Buying

  Haniyah Qastholany , Farah Alfanur

  1-14

  2024-11-18

  Statistics: 720