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• The Influence of Brand Image, Product Quality, and Price on Consumer Purchasing Decisions

  Arni Kurniati , Bahtiar Efendi , Rosalina Anindia Sari Kartika , Dipa Teruna Awaludin , Sattar

  3529-3546

  2026-09-18

  Statistics: 139

• The Effect of Price and Physical Evidence on Consumers' Decisions to Choose Bella Usaha Car Wash and Salon in Pontianak City

  Dea Ananda , Sumiyati

  3175-3186

  2026-10-04

  Statistics: 0

• Consumer Purchase Decision Making Behavior of Fashion Products on Shopee in Surabaya City

  Viona Rosalinda Dwi Putri , Tri Kartika Pertiwi , Nanik Haryana

  297-306

  2025-12-22

  Statistics: 452

• Exploring Consumer Psychology in Digital Product Purchase Decisions: A Qualitative Study of Social Media Users

  Alifia Ainun Rizky , Andi Muhammad Fara Kessi , Raeni Dwi Santy

  597-614

  2026-03-16

  Statistics: 1252

• The Effect of Word of Mouth and Promotion on Purchasing Decisions for Alauddin Makassar Branch Fore Products

  Raeni Dwi Santy , Arini Izzatan Nur DJ , Rostini , Annisa Zhalila , Syahribulan

  373-382

  2025-07-31

  Statistics: 464

• Mapping the Role of Social Media Marketing in Purchase Decisions through Brand Trust: A Systematic Review and Bibliometric Analysis

  Titisari Ambarwati , Budi Eko Soetjipto , Madziatul Churiyah

  1787-1812

  2026-05-31

  Statistics: 406

• Eco Consciousness and Consumer Perception: An Explanatory Study of Environmentally Friendly Product Purchasing Decisions in Makassar City

  Hasnidar Hasnidar , Achmad Ridha

  795-806

  2026-04-21

  Statistics: 363

• Analysis Of The Influence Of e-WOM On Shopee Online Purchase Decisions: Systematic Literature Review (SLR) With Bibliometrics

  Gunawan Santoso , Budi Eko Soetjipto , Madziatul Churiyah

  1335-1358

  2026-05-13

  Statistics: 519

• Wardah's Digital Marketing Strategy through Islamic Branding, Influencer Marketing, and Flash Sale Programs to Increase Online Shopping Decisions on the Shopee Platform

  Chalid Imran Musa , Azlan Azhari , Kristina Parinsi

  717-738

  2026-04-16

  Statistics: 642

• The Effect of Trust, Income, and Life Style on Fashion Purchase Decisions Using Paylater Among Accounting Students at UPN “Veteran” East Java

  Nanda Evita Ramadhani , Sri Trisnaningsih

  1619-1625

  2026-05-24

  Statistics: 307

• The Influence of Digital Marketing and Service Quality on Consumer Purchasing Decisions Coffee Shop Lagi Lagi CHL Makassar City

  Marhawati , AM. Fatwa Nurhidayah , Tuti Supatminingsih , Rahmatullah , A. Tenri Ampa

  27-38

  2023-09-20

  Statistics: 992

• The Influence of Brand Image on Online Purchase Decisions for Scarlett Students of The Faculty of Economics, University of Nias

  Diana Novita Baene , Idarni Harefa , Meiman Hidayat Waruwu , Fatolosa Hulu

  271-282

  2025-12-21

  Statistics: 366

• The Role of Online Reviews as a Mediator in The Decision to Purchase Fashion Products at Shopee Systematic literature review (SLR)

  Rizki Amalia Utami , Budi Eko Soetjipto , Ludi Wishnu Wardana

  429-434

  2025-08-28

  Statistics: 521

• Mapping the Literature on Digital Marketing, Brand Image, Perceived Value, and Purchase Intention: A Bibliometric and Systematic Review

  Diana Dwi Kusumasari , Budi Eko Soetjipto , Madziatul Churiyah

  1813-1842

  2026-05-31

  Statistics: 377

• The Role of Tax Literacy in The 12% Vat Rate and Lifestyle on Purchasing Decisions

  Enggar Nursasi , Siti Munfaqiroh

  2031-2046

  2026-06-14

  Statistics: 254

• The Influence of Celebrity Effect, Perceived Usefulness, Trust on Attitude Toward Influencers and Its Implications on Impulse Buying

  Haniyah Qastholany , Farah Alfanur

  1-14

  2024-11-18

  Statistics: 695

• The Effect Of Increasing Servicescape And Modernizing Petrol Station Services On Pertamax Series Purchase Decisions Through Perceived Value Systematic Literature Review (SLR) Mediation With Bibliometrics

  Surya Suganda , Budi Eko Soetjipto , Madziatul Churiyah

  909-930

  2026-04-30

  Statistics: 230

• Online Reviews and Influencer Endorsements on Purchase Intention through Trust among Generation Z Skintific Consumers

  Widiyanti Wilyah , Zainal Ruma , Rahmat Riwayat Abadi , Isma Azis Riu , Nurul Fadilah Aswar

  2867-2874

  2026-09-15

  Statistics: 153

• The Influence of Word of Mouth Marketing Regarding The Decision to Purchase Services From PT. JILC Pongtiku Branch in Makassar City

  Amin Budiman

  177-182

  2024-03-18

  Statistics: 308

• The Effect Of Sales Promotion And Social Media Marketing On The Purchase Intention Of BSI Gold Products Through Perceived Value, Brand Awareness, Trust, And Customer Engagement As Mediation Variables Systematic Literature Review (SLR) With Bibliometrics

  Nasihiyah Purwaning Wulan , Budi Eko Soetjipto , Madziatul Churiyah

  1669-1686

  2026-05-25

  Statistics: 505

• Mapping the Research Landscape of Green Marketing, Brand Trust, and Purchase Decision: A Bibliometric Analysis and Systematic Review on Database Scopus

  Lili Purwanitasari , Budi Eko Soetjipto , Ludi Wishnu Wardhana

  411-424

  2025-05-17

  Statistics: 746

• Price Perception and Online Promotion Effects on Brand Awareness and Purchase Decisions for Kaiamuslimwear Kurta

  Desi Sulastri , Hari Muharam , Agus Setyo Pranowo

  2233-2252

  2026-06-22

  Statistics: 171