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Found 9 items.

Exploring Consumer Psychology in Digital Product Purchase Decisions: A Qualitative Study of Social Media Users

Alifia Ainun Rizky , Andi Muhammad Fara Kessi , Raeni Dwi Santy

597-614

2026-03-16

Statistics: 148
The Effect of Word of Mouth and Promotion on Purchasing Decisions for Alauddin Makassar Branch Fore Products

Raeni Dwi Santy , Arini Izzatan Nur DJ , Rostini , Annisa Zhalila , Syahribulan

373-382

2025-07-31

Statistics: 282
Consumer Purchase Decision Making Behavior of Fashion Products on Shopee in Surabaya City

Viona Rosalinda Dwi Putri , Tri Kartika Pertiwi , Nanik Haryana

297-306

2025-12-22

Statistics: 114
Eco Consciousness and Consumer Perception: An Explanatory Study of Environmentally Friendly Product Purchasing Decisions in Makassar City

Hasnidar Hasnidar , Achmad Ridha

795-806

2026-04-21

Statistics: 0
The Influence of Brand Image on Online Purchase Decisions for Scarlett Students of The Faculty of Economics, University of Nias

Diana Novita Baene , Idarni Harefa , Meiman Hidayat Waruwu , Fatolosa Hulu

271-282

2025-12-21

Statistics: 175
Wardah's Digital Marketing Strategy through Islamic Branding, Influencer Marketing, and Flash Sale Programs to Increase Online Shopping Decisions on the Shopee Platform

Chalid Imran Musa , Azlan Azhari , Kristina Parinsi

717-738

2026-04-16

Statistics: 32
The Influence of Celebrity Effect, Perceived Usefulness, Trust on Attitude Toward Influencers and Its Implications on Impulse Buying

Haniyah Qastholany , Farah Alfanur

1-14

2024-11-18

Statistics: 573
Mapping the Research Landscape of Green Marketing, Brand Trust, and Purchase Decision: A Bibliometric Analysis and Systematic Review on Database Scopus

Lili Purwanitasari , Budi Eko Soetjipto , Ludi Wishnu Wardhana

411-424

2025-05-17

Statistics: 501
The Effect of Celebrity Endorsement on Repurchase Intention With Brand Attitude, Brand Credibility, and Brand Image as Intervening Variables on Product Somethinc

Atdriansyah Arismunandhar Sunarwia , Abdul Rahman Kadir , Djumidah Maming , Nuraeni Kadir , Dian A.S. Parawansa , Fahrina Mustafa

773-784

2023-08-14

Statistics: 1168

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