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Found 8 items.

Mapping the Role of Social Media Marketing in Purchase Decisions through Brand Trust: A Systematic Review and Bibliometric Analysis

Titisari Ambarwati , Budi Eko Soetjipto , Madziatul Churiyah

1787-1812

2026-05-31

Statistics: 0
Human Resources as Brand Ambassador: a Qualitative Approach to Building Customer Loyalty

Rostini , Annisa Zhalila Razak , A Fadel Muhammad , Sukiman , Hamsyah

349-356

2025-03-23

Statistics: 520
The Influence of Brand Image on Online Purchase Decisions for Scarlett Students of The Faculty of Economics, University of Nias

Diana Novita Baene , Idarni Harefa , Meiman Hidayat Waruwu , Fatolosa Hulu

271-282

2025-12-21

Statistics: 225
Mapping the Research Landscape of Green Marketing, Brand Trust, and Purchase Decision: A Bibliometric Analysis and Systematic Review on Database Scopus

Lili Purwanitasari , Budi Eko Soetjipto , Ludi Wishnu Wardhana

411-424

2025-05-17

Statistics: 571
The Effect Of Sales Promotion And Social Media Marketing On The Purchase Intention Of BSI Gold Products Through Perceived Value, Brand Awareness, Trust, And Customer Engagement As Mediation Variables Systematic Literature Review (SLR) With Bibliometrics

Nasihiyah Purwaning Wulan , Budi Eko Soetjipto , Madziatul Churiyah

1669-1686

2026-05-25

Statistics: 79
Consumer Trust In Influencer-Based Digital Marketing: A Qualitative Study Among Beauty Product Consumers In Makassar City

Isma Azis Riu , Irsan Radjab , Hery Maulana Arif , M. Ilham Wardhana Haeruddin , Nurul Fadilah Aswar

533-546

2026-02-28

Statistics: 23
The Influence of Brand Value Co-Creation, Brand Trust, and Perceived Ease of Use on Interest In Investing Through Electronic Word of Mouth Case Study on LANDX Investors

Janggih Maqsuda , Sopiah , Agus Hermawan

9-26

2023-11-06

Statistics: 515
ESG Branding Strategies in B2B And B2C Markets: Evidence From Emerging Economies

M. Ikhwan Maulana Haeruddin

1773-1786

2026-05-30

Statistics: 4

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