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• The Influence of Digital Marketing and Service Quality on Consumer Purchasing Decisions Coffee Shop Lagi Lagi CHL Makassar City

  Marhawati , AM. Fatwa Nurhidayah , Tuti Supatminingsih , Rahmatullah , A. Tenri Ampa

  27-38

  2023-09-20

  Statistics: 1116

• Wardah's Digital Marketing Strategy through Islamic Branding, Influencer Marketing, and Flash Sale Programs to Increase Online Shopping Decisions on the Shopee Platform

  Chalid Imran Musa , Azlan Azhari , Kristina Parinsi

  717-738

  2026-04-16

  Statistics: 772

• The Effect of Influencer Marketing on Purchase Decisions of Chaca Burgo Makassar Branch

  Andi Rifqih Arismaleo , Andi Mustika Amin , Muhammad Ilham Wardhana Haeruddin , Siti Hasbiah , Muh. Ichwan Musa

  523-532

  2023-07-04

  Statistics: 661

• The Effect of Electronic Word of Mouth and Price on The Purchase Decision of Big Banas Products in Makassar City

  Moh. Rifky Wahyudi , Anwar Ramli , Muhammad Ilham Wardhana Haeruddin , Amiruddin Tawe , Muh. Ichwan Musa

  435-444

  2023-06-07

  Statistics: 726

• The Effect of Sales Promotion and Brand Awareness on Iconnet Purchase Decisions at PT. Icon+ in Makassar City

  Muhammad Fadly Ananda , Zainal Ruma , Muh. Ichwan Musa , Siti Hasbiah , Muhammad Ilham Wardhana Haeruddin

  587-598

  2023-07-14

  Statistics: 731

• The Influence of Word of Mouth Marketing Regarding The Decision to Purchase Services From PT. JILC Pongtiku Branch in Makassar City

  Amin Budiman

  177-182

  2024-03-18

  Statistics: 333

• Execution Deficit or Structural Mismatch? a Systematic Review of Social Media Marketing (in)Effectiveness Among MSMEs Selling High Consideration Products

  Amanda Larashati

  273-288

  2026-11-05

  Statistics: 0