Vol. 4 No. 2 (2026): January
Open Access
Peer Reviewed

The Effect of Assertive Communication and Physical Work Environment on the Productivity of Telkom Property Regional VII Makassar City Employees

Authors

Zainal Ruma

DOI:

10.47353/ecbis.v4i2.425

Published:

2026-01-30

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Abstract

Indonesia is known as a country rich in local culture and traditions that are passed down from generation to generation. One of the traditions that is still preserved by the Bugis-Makassar people is Mappanre Temme, which is a procession of Qur'an khatam which is an important part of the traditional wedding series. This research aims to examine the symbolic meaning and cultural values in the Mappanre Temme tradition and its relevance in the life of modern society. The method used is a literature study with a qualitative descriptive approach. The results of the study show that this tradition contains religious, educational, social, and moral values. Apart from being a symbol of the spiritual readiness of the bride-to-be, this tradition is also a medium for the preservation of Islamic values and local culture. However, modernization also affects the meaning of this tradition, so sustainable preservation efforts are needed.

Keywords:

Assertive Communication Physical Work Environment Productivity

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Author Biography

Zainal Ruma, Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar

Author Origin : Indonesia

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How to Cite

Ruma, Z. (2026). The Effect of Assertive Communication and Physical Work Environment on the Productivity of Telkom Property Regional VII Makassar City Employees. Economics and Business Journal (ECBIS), 4(2), 619–632. https://doi.org/10.47353/ecbis.v4i2.425

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