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Found 8 items.

Newsroom Convergence and Local Media Economic Sustainability Strategy A Comparative Study of Tribun Pekanbaru and Riau Pos in the Digital Transformation Era

Rinal Sagita , Belli Nasution , Muhammad Firdaus

2059-2068

2026-06-15

Statistics: 4
The Influence of Business Location Feasibility, Social Media Advertising and Product Innovation on Increasing Sales of Micro, Small and Medium Enterprises in The Culinary Sector at The Center Point of Indonesia Makassar City

Marhawati , Nur Delima Novita Rahman , Mustari , Andi Tenri Ampa , Syamsul Rijal

823-838

2023-09-01

Statistics: 636
Mapping the Role of Social Media Marketing in Purchase Decisions through Brand Trust: A Systematic Review and Bibliometric Analysis

Titisari Ambarwati , Budi Eko Soetjipto , Madziatul Churiyah

1787-1812

2026-05-31

Statistics: 67
The Effect Of Sales Promotion And Social Media Marketing On The Purchase Intention Of BSI Gold Products Through Perceived Value, Brand Awareness, Trust, And Customer Engagement As Mediation Variables Systematic Literature Review (SLR) With Bibliometrics

Nasihiyah Purwaning Wulan , Budi Eko Soetjipto , Madziatul Churiyah

1669-1686

2026-05-25

Statistics: 150
Marketing Strategy For Micro Small To Medium Enterprises at 777 Sweet Fruit Shops in Gowa District

Marhawati Najib , Miftahul Jannah , Agus Syam

159-168

2024-02-27

Statistics: 556
Mapping the Literature on Digital Marketing, Brand Image, Perceived Value, and Purchase Intention: A Bibliometric and Systematic Review

Diana Dwi Kusumasari , Budi Eko Soetjipto , Madziatul Churiyah

1813-1842

2026-05-31

Statistics: 71
Measuring Multiple Brand Corporate Image of Garuda Indonesia’s Instagram

Henky Ade Moerales

1455-1472

2026-05-18

Statistics: 93
The Effect of Influencer Marketing on Purchase Decisions of Chaca Burgo Makassar Branch

Andi Rifqih Arismaleo , Andi Mustika Amin , Muhammad Ilham Wardhana Haeruddin , Siti Hasbiah , Muh. Ichwan Musa

523-532

2023-07-04

Statistics: 458

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