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• The Role Of Marketing Audit In Yotta Beverage Business In Makassar, Pettarani Branch

  Masnawaty Sangkala

  453-464

  2023-06-08

  Statistics: 438

• Marketing Strategy For Micro Small To Medium Enterprises at 777 Sweet Fruit Shops in Gowa District

  Marhawati Najib , Miftahul Jannah , Agus Syam

  159-168

  2024-02-27

  Statistics: 540

• Literature Review: Digital Marketing Strategy to Increase MSME Income

  Riana Multhazam , Romansyah Sahabuddin , Andi Nurzakiah Amin , Andi Annisa Sulolipu

  267-274

  2025-02-10

  Statistics: 792

• Mapping the Role of Social Media Marketing in Purchase Decisions through Brand Trust: A Systematic Review and Bibliometric Analysis

  Titisari Ambarwati , Budi Eko Soetjipto , Madziatul Churiyah

  1787-1812

  2026-05-31

  Statistics: 3

• Mapping the Literature on Digital Marketing, Brand Image, Perceived Value, and Purchase Intention: A Bibliometric and Systematic Review

  Diana Dwi Kusumasari , Budi Eko Soetjipto , Madziatul Churiyah

  1813-1842

  2026-05-31

  Statistics: 2

• Marketing Strategies For SMEs in The Culinary Sector: a Case Study of Queen Cake in Makassar

  Mutiara , Marhawati Najib , Sumiati Tahir

  1359-1372

  2026-05-13

  Statistics: 42

• Consumer Trust In Influencer-Based Digital Marketing: A Qualitative Study Among Beauty Product Consumers In Makassar City

  Isma Azis Riu , Irsan Radjab , Hery Maulana Arif , M. Ilham Wardhana Haeruddin , Nurul Fadilah Aswar

  533-546

  2026-02-28

  Statistics: 23

• Analysis of Strategies in Increasing Competitiveness at E11evenkick Academy in Makassar City

  Muhammad Rifqi Azhar , Anwar , Muh. Ichwan Musa , Siti Hasbiah , Muhammad Ilham Wardhana Haeruddin

  199-204

  2023-03-11

  Statistics: 549

• Analysis of Production Optimization Strategy to Increase The Capacity of Kamumu Kimpul Chips at UD. Sona Gunungsitoli Idanoi

  Yantonius Harefa , Sophia Molinda Kakisina , Jeliswan Berkat Iman Jaya Gea , Martha Surya Dinata Mendrofa

  261-270

  2025-12-20

  Statistics: 206

• Wardah's Digital Marketing Strategy through Islamic Branding, Influencer Marketing, and Flash Sale Programs to Increase Online Shopping Decisions on the Shopee Platform

  Chalid Imran Musa , Azlan Azhari , Kristina Parinsi

  717-738

  2026-04-16

  Statistics: 414

• Product Differentiation Strategy at Nhanas Donuts Pinrang in Facing Culinary Business Competition in the Millennial and Gen Z Era

  Kurniawaty , Yusrianti , Damayanti Trisnasari , Yayuk Astuti

  1087-1094

  2026-05-06

  Statistics: 192

• Analysis of Digital Marketing Strategy in Increasing Sales at Murai Coffee Gunungsitoli

  Soterman Fotendo Kristian Mendrofa , Maria Magdalena Bate’e , Idarni Harefa , Heniwati Gulo

  653-662

  2025-11-26

  Statistics: 771

• The Influence of Celebrity Effect, Perceived Usefulness, Trust on Attitude Toward Influencers and Its Implications on Impulse Buying

  Haniyah Qastholany , Farah Alfanur

  1-14

  2024-11-18

  Statistics: 651

• Analysis of Coastal Tourism Development Strategy in Indonesia to Improve Community Economy

  Nurul Fajriah Yahya , Romansyah Sahabuddin , Andi Nurzakiah Amin , Andi Annisa Sulolipu

  513-522

  2025-03-12

  Statistics: 543

• The Effect of Celebrity Endorsement on Repurchase Intention With Brand Attitude, Brand Credibility, and Brand Image as Intervening Variables on Product Somethinc

  Atdriansyah Arismunandhar Sunarwia , Abdul Rahman Kadir , Djumidah Maming , Nuraeni Kadir , Dian A.S. Parawansa , Fahrina Mustafa

  773-784

  2023-08-14

  Statistics: 1272

• The Effect Of Ease Of Use And Product Safety On Increased Sales Through Customer Satisfaction: Systematic Literature Review (SLR)

  Narotama Aulia Fazri , Budi Eko Soetjipto , Madziatul Churiyah

  855-874

  2026-04-25

  Statistics: 141

• Effect of Ease of Use and Consumer Experience on Repurchase Intention of Train Tickets Through Kai Access With Satisfaction as a Mediation Variable Study on Kai Access Users in Malang

  Elisa , Agung Winarno , Titis Shinta Dewi

  305-312

  2023-05-09

  Statistics: 1154

• Analysis of The Use of Facebook Digital Promotion Media To Increase Sales of UD Tahu Murni Products in Gunungsitoli City

  Petrus Lase , Idarni Harefa , Yupiter Mendrofa , Otanius Laia

  59-68

  2025-11-23

  Statistics: 216

• Building Brand Loyalty through Halal Marketing Strategy: Analysis of the Role of Halal Awareness and Product Knowledge with Purchase Intention as an Intervening Variable

  Azlan Azhari , Amrial Amrial , Hasnidar Hasnidar

  1147-1160

  2026-05-08

  Statistics: 95

• Linking Product Quality to Electric Vehicle Purchase Decision: The Mediating Role of Brand Image in Makassar

  Muhammad Ilham Wardhana Haeruddin

  1549-1562

  2026-05-22

  Statistics: 35

• Development of Micro, Small and Medium Enterprises (MSMEs) Based on Creative Industry in Ulunoyo District, South Nias Regency

  Hubertus Harisman Ndruru , Dedi Irawan Zebua , Maria Magdalena Bate'e , Heniwati Gulo

  729-736

  2025-11-30

  Statistics: 77

• Culinary Innovation Made from Oyster Mushroom: The Process of Mentoring and Nugget Creation as a Business Opportunity for Local MSMEs

  Rika Febriyani , Hamka , Sahiruddin

  525-532

  2026-05-16

  Statistics: 48

• Determination Analysis Segmentation, Targeting and Positioning (STP) On The Level Sales at Upnormal Coffee in Palu

  Elimawaty Rombe , Muzakir

  465-474

  2023-06-08

  Statistics: 660