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• Marketing Strategy For Micro Small To Medium Enterprises at 777 Sweet Fruit Shops in Gowa District

  Marhawati Najib , Miftahul Jannah , Agus Syam

  159-168

  2024-02-27

  Statistics: 610

• Proposed Business Strategy to Overcome Operational Challenges in Frozen Food Company: Case Study on CV XYZ

  Erlinda Deviana , Yuanita Handayati

  289-296

  2025-02-11

  Statistics: 718

• Marketing Strategies For SMEs in The Culinary Sector: a Case Study of Queen Cake in Makassar

  Mutiara , Marhawati Najib , Sumiati Tahir

  1359-1372

  2026-05-13

  Statistics: 134

• Analysis of Production Optimization Strategy to Increase The Capacity of Kamumu Kimpul Chips at UD. Sona Gunungsitoli Idanoi

  Yantonius Harefa , Sophia Molinda Kakisina , Jeliswan Berkat Iman Jaya Gea , Martha Surya Dinata Mendrofa

  261-270

  2025-12-20

  Statistics: 288

• Formulation of Arabica Coffee Farming Business Development Strategy in Enrekang District Using SWOT Analysis

  Marhawati Najib , Afrinda , Agus Syam , Muhammad Jufri , Nurhalim

  461-474

  2025-05-27

  Statistics: 485

• Analysis of The Marketing Mix Strategy : A Case Study of The Nur Azizah Songkok Recca Enterprise in Bone Regency

  Andi Adriyanto Rinaldy , Rahmatullah , Tuti Supatminingsih , Mustari , Muhammad Dinar

  2541-2550

  2026-07-12

  Statistics: 47

• Analysis of Strategies in Increasing Competitiveness at E11evenkick Academy in Makassar City

  Muhammad Rifqi Azhar , Anwar , Muh. Ichwan Musa , Siti Hasbiah , Muhammad Ilham Wardhana Haeruddin

  199-204

  2023-03-11

  Statistics: 598

• Product Differentiation Strategy at Nhanas Donuts Pinrang in Facing Culinary Business Competition in the Millennial and Gen Z Era

  Kurniawaty , Yusrianti , Damayanti Trisnasari , Yayuk Astuti

  1087-1094

  2026-05-06

  Statistics: 295

• Digitalization and Financial Inclusion as an MSMe Business Sustainability Strategy: A Case Study In The Food and Beverage Sector

  Ika Fitriyani , Muhammad Nur Fietroh , Novi Kadewi Sumbawati , Ismawati , Afina Aurellya Kamal , Yuliana

  659-670

  2026-04-11

  Statistics: 384

• The Role Of Marketing Audit In Yotta Beverage Business In Makassar, Pettarani Branch

  Masnawaty Sangkala

  453-464

  2023-06-08

  Statistics: 471

• The Impact of Covid-19 on The Profitability of Manufacturing Companies Listed on The Indonesia Stock Exchange (IDX)

  Mutia Tasyah Adri , Agung Widhi Kurniawan , Anwar , Anwar Ramli , Nurman

  561-568

  2023-07-14

  Statistics: 640

• Strategy for Human Capital Development in The Entrepreneurial Environment in The Digital Era

  Rostini , I Gede Arya Pering Arimbawa , Ardhie Goeliling , Nela Nur Vianti , Fatmawati A Rahman

  311-318

  2025-02-16

  Statistics: 630

• Effect of Ease of Use and Consumer Experience on Repurchase Intention of Train Tickets Through Kai Access With Satisfaction as a Mediation Variable Study on Kai Access Users in Malang

  Elisa , Agung Winarno , Titis Shinta Dewi

  305-312

  2023-05-09

  Statistics: 1217

• Newsroom Convergence and Local Media Economic Sustainability Strategy A Comparative Study of Tribun Pekanbaru and Riau Pos in the Digital Transformation Era

  Rinal Sagita , Belli Nasution , Muhammad Firdaus

  2059-2068

  2026-06-15

  Statistics: 134

• Collaboration Strategy Faculty of Economic and Bussiness Universitas Negeri Surabaya Indonesia to Become a Faculty With a Global Reputation

  Han Tantri Hardini , Susanti , Fitriana Rahmawati , Fitriah Dwi Susilowati , Irwan Adimas Ganda Saputra , Farij Ibadil Maula

  585-604

  2025-10-29

  Statistics: 204

• Development of Micro, Small and Medium Enterprises (MSMEs) Based on Creative Industry in Ulunoyo District, South Nias Regency

  Hubertus Harisman Ndruru , Dedi Irawan Zebua , Maria Magdalena Bate'e , Heniwati Gulo

  729-736

  2025-11-30

  Statistics: 112

• The Effect Of Ease Of Use And Product Safety On Increased Sales Through Customer Satisfaction: Systematic Literature Review (SLR)

  Narotama Aulia Fazri , Budi Eko Soetjipto , Madziatul Churiyah

  855-874

  2026-04-25

  Statistics: 330

• Green Management as The Key to Competitive Advantage: A Corporate Strategy Perspective in 2024

  Azlan Azhari , Muh. Rijal Alim Rahmat , Achmad Ridha

  467-476

  2024-11-18

  Statistics: 513

• Analysis of The Use of Facebook Digital Promotion Media To Increase Sales of UD Tahu Murni Products in Gunungsitoli City

  Petrus Lase , Idarni Harefa , Yupiter Mendrofa , Otanius Laia

  59-68

  2025-11-23

  Statistics: 262

• Human Resource Management Strategies to Enhance Sustainable Corporate Performance in Industry 4.0

  Tenri Sayu Puspitaningsih Dipoatmodjo

  435-446

  2024-11-22

  Statistics: 349

• Economic Satisfaction of Street Vendors after Teras Samarinda Development: A Qualitative Study in Samarinda City

  Karlina Wati , Sutrisno , Reza , Vitria Puri Rahayu

  2775-2786

  2026-07-27

  Statistics: 6

• Analysis of Digital Marketing Strategy in Increasing Sales at Murai Coffee Gunungsitoli

  Soterman Fotendo Kristian Mendrofa , Maria Magdalena Bate’e , Idarni Harefa , Heniwati Gulo

  653-662

  2025-11-26

  Statistics: 864

• Innovation Strategy for Village Owned Enterprises (BUMDes) in Increasing Potential and Economic Welfare of Village Communities (Study on BUMDes Maccini Baji Bonto Jai Village, Bissapu District, Bantaeng Regency)

  Ikhwan Saputra , Madris , Sri Undai Nurbayani

  709-714

  2023-07-27

  Statistics: 298

• Human Resources as Brand Ambassador: a Qualitative Approach to Building Customer Loyalty

  Rostini , Annisa Zhalila Razak , A Fadel Muhammad , Sukiman , Hamsyah

  349-356

  2025-03-23

  Statistics: 565

• Culinary Innovation Made from Oyster Mushroom: The Process of Mentoring and Nugget Creation as a Business Opportunity for Local MSMEs

  Rika Febriyani , Hamka , Sahiruddin

  525-532

  2026-05-16

  Statistics: 86