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Found 9 items.

Measuring Multiple Brand Corporate Image of Garuda Indonesia’s Instagram

Henky Ade Moerales

1455-1472

2026-05-18

Statistics: 183
Brand Positioning Analysis in Enhancing Customer Loyalty: A Systematic Literature Review

Feri Andika Prasetya , Budi Eko Soetjipto , Ludi Wishnu Wardhana

357-370

2025-05-17

Statistics: 2742
Human Resources as Brand Ambassador: a Qualitative Approach to Building Customer Loyalty

Rostini , Annisa Zhalila Razak , A Fadel Muhammad , Sukiman , Hamsyah

349-356

2025-03-23

Statistics: 556
Mapping the Literature on Digital Marketing, Brand Image, Perceived Value, and Purchase Intention: A Bibliometric and Systematic Review

Diana Dwi Kusumasari , Budi Eko Soetjipto , Madziatul Churiyah

1813-1842

2026-05-31

Statistics: 188
The Effect Of Marketing Communication And Service Quality On Product Usage Decisions In Byond By BSI Mobile Banking Through Brand Image As A Mediation Variable Systematic Literature Review (SLR) With Bibliometrics

Esti Nurwulan , Budi Eko Soetjipto , Madziatul Churiyah

565-584

2026-05-22

Statistics: 196
Mapping the Role of Social Media Marketing in Purchase Decisions through Brand Trust: A Systematic Review and Bibliometric Analysis

Titisari Ambarwati , Budi Eko Soetjipto , Madziatul Churiyah

1787-1812

2026-05-31

Statistics: 191
Mapping Multi-Sensory Brand Experiences and Their Impact on Customer Satisfaction: A Bibliometric and Systematic Literature Review on Scopus

Kevin Ghulaman Silmi , Budi Eko Soetjipto Budi Eko , Ludi Wishnu Wardhana Ludi Wishnu

371-386

2025-05-17

Statistics: 633
ESG Branding Strategies in B2B And B2C Markets: Evidence From Emerging Economies

M. Ikhwan Maulana Haeruddin

1773-1786

2026-05-30

Statistics: 111
Consumer Trust In Influencer-Based Digital Marketing: A Qualitative Study Among Beauty Product Consumers In Makassar City

Isma Azis Riu , Irsan Radjab , Hery Maulana Arif , M. Ilham Wardhana Haeruddin , Nurul Fadilah Aswar

533-546

2026-02-28

Statistics: 270

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