Search

Search Results

Found 7 items.

The Effect of Gamification and Brand Coolness on Brand Loyalty With Brand Engagement as A Mediating Variable

Sri Ayu Wulandari Setyo Bekti Bekti , Erna Listiana

3031-3050

2026-09-30

Statistics: 0
Mapping the Literature on Digital Marketing, Brand Image, Perceived Value, and Purchase Intention: A Bibliometric and Systematic Review

Diana Dwi Kusumasari , Budi Eko Soetjipto , Madziatul Churiyah

1813-1842

2026-05-31

Statistics: 377
The Effect Of Sales Promotion And Social Media Marketing On The Purchase Intention Of BSI Gold Products Through Perceived Value, Brand Awareness, Trust, And Customer Engagement As Mediation Variables Systematic Literature Review (SLR) With Bibliometrics

Nasihiyah Purwaning Wulan , Budi Eko Soetjipto , Madziatul Churiyah

1669-1686

2026-05-25

Statistics: 505
The Influence of Brand Value Co-Creation, Brand Trust, and Perceived Ease of Use on Interest In Investing Through Electronic Word of Mouth Case Study on LANDX Investors

Janggih Maqsuda , Sopiah , Agus Hermawan

9-26

2023-11-06

Statistics: 591
Mapping the Role of Social Media Marketing in Purchase Decisions through Brand Trust: A Systematic Review and Bibliometric Analysis

Titisari Ambarwati , Budi Eko Soetjipto , Madziatul Churiyah

1787-1812

2026-05-31

Statistics: 406
Mapping Multi-Sensory Brand Experiences and Their Impact on Customer Satisfaction: A Bibliometric and Systematic Literature Review on Scopus

Kevin Ghulaman Silmi , Budi Eko Soetjipto Budi Eko , Ludi Wishnu Wardhana Ludi Wishnu

371-386

2025-05-17

Statistics: 723
ESG Branding Strategies in B2B And B2C Markets: Evidence From Emerging Economies

M. Ikhwan Maulana Haeruddin

1773-1786

2026-05-30

Statistics: 228

1 - 7 of 7 items