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• Competitive Saturation in Makassar’s Coffee Shop Industry: A Phenomenological Inquiry Into Business Actors’ Experiences

  Muh Al Fatah Arief Putra , Andi Aryani Hardiyanti , Tuti Adi Tama , Risnawati

  1169-1180

  2026-05-09

  Statistics: 973

• The Effect of Seasonal Cycles and Fish Price Fluctuations on Financial Literacy of Fishermen In Sifalaete Ulu Village, Gunungsitoli District

  Masnia Zebua , Nanny Artatina Buulolo , Heniwati Gulo , Serniati Zebua

  45-58

  2025-11-23

  Statistics: 309

• The Effect of Trust, Income, and Life Style on Fashion Purchase Decisions Using Paylater Among Accounting Students at UPN “Veteran” East Java

  Nanda Evita Ramadhani , Sri Trisnaningsih

  1619-1625

  2026-05-24

  Statistics: 246

• How Do Millennial and Z Generations Make Investment Decisions? A Case Study From Makassar City

  Muhammad Ichwan Musa , Annisa Paramaswary Aslam , Nurul Fadilah Aswar , Khaidir Syahrul , Rahmat Riwayat Abadi

  859-866

  2023-09-12

  Statistics: 483

• Exploring Consumer Psychology in Digital Product Purchase Decisions: A Qualitative Study of Social Media Users

  Alifia Ainun Rizky , Andi Muhammad Fara Kessi , Raeni Dwi Santy

  597-614

  2026-03-16

  Statistics: 985

• The Effect of Brand Image, Word Of Mouth, and Price Perception on Luwak White Koffie Purchase Decisions in Makassar City

  Andi Risnayani , Anwar Ramli , Nurul Fadilah Aswar , Muhammad Ilham Wardhana Haeruddin , Rahmat Riwayat Abadi

  2573-2578

  2026-07-21

  Statistics: 73

• Synergy of Digital Advertising Innovation in Increasing Millennial Repurchase Interest: Shopee "COD Cek Dulu" and Celebrity Endorser

  Sugeng Riyadi , Yuli Indah Sari , Ilham Teruna Bakti , Vinandri Hapsari

  417-434

  2024-11-08

  Statistics: 423

• Dynamics Of Decision Making: A Phenomenological Study Of The Choice Of Financial Management Concentration

  Muh. Sabir Mustafa , Nurhayati Olii , Robin

  363-374

  2024-07-07

  Statistics: 744

• Construction of Auditor Profession Ethics in The Era of Digital Disruption: a Phenomenological Study of Public Accounting Firm in Surabaya

  Nur Islamiati Sulaiman , Sri Trisnaningsih , Hero Priono

  1181-1188

  2026-05-09

  Statistics: 92

• The Effect of Word of Mouth and Promotion on Purchasing Decisions for Alauddin Makassar Branch Fore Products

  Raeni Dwi Santy , Arini Izzatan Nur DJ , Rostini , Annisa Zhalila , Syahribulan

  373-382

  2025-07-31

  Statistics: 409

• The Role of Tax Literacy in The 12% Vat Rate and Lifestyle on Purchasing Decisions

  Enggar Nursasi , Siti Munfaqiroh

  2031-2046

  2026-06-14

  Statistics: 126

• Developing a Visual Marketing Evaluation Framework For AI Generated Brand Assets : Evidence From Photo Elicitation Interviews In a Sustainable Startup Context

  Alfinza Willys , Ilma Aulia Zaim

  477-498

  2026-02-16

  Statistics: 403

• Paid Social Media Advertising and Digital Marketing Content Quality as Determinants of Ecourse Purchase Decisions Mediated by Customer Trust

  Wira Pekik Amiruddin , Hari Muharam , Sufrin Hannan

  2309-2326

  2026-06-24

  Statistics: 139

• Consumer Purchase Decision Making Behavior of Fashion Products on Shopee in Surabaya City

  Viona Rosalinda Dwi Putri , Tri Kartika Pertiwi , Nanik Haryana

  297-306

  2025-12-22

  Statistics: 315

• The Role of Management Accounting Systems in Improving the Performance of Culinary MSMEs: Moderation of Sustainability Reporting

  Ilma Wulansari Hasdiansa

  671-684

  2026-04-11

  Statistics: 360

• Wardah's Digital Marketing Strategy through Islamic Branding, Influencer Marketing, and Flash Sale Programs to Increase Online Shopping Decisions on the Shopee Platform

  Chalid Imran Musa , Azlan Azhari , Kristina Parinsi

  717-738

  2026-04-16

  Statistics: 532

• Formulation of Arabica Coffee Farming Business Development Strategy in Enrekang District Using SWOT Analysis

  Marhawati Najib , Afrinda , Agus Syam , Muhammad Jufri , Nurhalim

  461-474

  2025-05-27

  Statistics: 500

• The Influence of Free Shipping and Online Customer Reviews on the Shopee Platform on Purchasing Decisions of Students of the Faculty of Economics, Nias University

  Reyan Janefata Zebua , Aferiaman Telaumbanua , Sophia Molinda Kakisina , Serniati Zebua

  253-260

  2025-12-20

  Statistics: 192

• The Influence of Digital Marketing and Service Quality on Consumer Purchasing Decisions Coffee Shop Lagi Lagi CHL Makassar City

  Marhawati , AM. Fatwa Nurhidayah , Tuti Supatminingsih , Rahmatullah , A. Tenri Ampa

  27-38

  2023-09-20

  Statistics: 867

• Perceptions and Experiences of Beginner Investors In Making Investment Decisions in The Digital Era: A Qualitative Study of Investment Application Users

  Muhammad Faried Pratama , Rachmawati , Rince Tambunan

  583-596

  2026-03-14

  Statistics: 468