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• The Role of Pricing in Increasing Customer Satisfaction: Analysis of The Barbershop Services Industry in Makassar City

  Chalid Imran Musa

  917-922

  2023-10-21

  Statistics: 1009

• Linking Product Quality to Electric Vehicle Purchase Decision: The Mediating Role of Brand Image in Makassar

  Muhammad Ilham Wardhana Haeruddin

  1549-1562

  2026-05-22

  Statistics: 103

• Bridging The Digital-Physical Divide: Transfer Learning For Unified Threat Correlation in Converged IT/OT/IOT Ecosystems

  Simon Suwanzy Dzreke

  479-502

  2025-09-04

  Statistics: 349

• The Role of Entrepreneurship Courses in Shaping Students' Business Character and Interests in the Digital Era (Case Study of STIMI YAPMI Makassar Students Class of 2023)

  Adrianah Adrianah , Rukmana Sari , Yusra Nginang , Siti Hawania

  697-702

  2026-04-14

  Statistics: 192

• Savoring The Success: Cultivating Innovation And Creativity For Indonesian Culinary MSMEs Growth

  Herry Mulyono , Benediktus Rolando

  413-428

  2024-08-02

  Statistics: 906

• Analysis of The Use of Facebook Digital Promotion Media To Increase Sales of UD Tahu Murni Products in Gunungsitoli City

  Petrus Lase , Idarni Harefa , Yupiter Mendrofa , Otanius Laia

  59-68

  2025-11-23

  Statistics: 219

• Analysis of Strategies in Increasing Competitiveness at E11evenkick Academy in Makassar City

  Muhammad Rifqi Azhar , Anwar , Muh. Ichwan Musa , Siti Hasbiah , Muhammad Ilham Wardhana Haeruddin

  199-204

  2023-03-11

  Statistics: 578

• Building Brand Loyalty through Halal Marketing Strategy: Analysis of the Role of Halal Awareness and Product Knowledge with Purchase Intention as an Intervening Variable

  Azlan Azhari , Amrial Amrial , Hasnidar Hasnidar

  1147-1160

  2026-05-08

  Statistics: 139

• The Influence of Brand Image on Online Purchase Decisions for Scarlett Students of The Faculty of Economics, University of Nias

  Diana Novita Baene , Idarni Harefa , Meiman Hidayat Waruwu , Fatolosa Hulu

  271-282

  2025-12-21

  Statistics: 285

• Development of Micro, Small and Medium Enterprises (MSMEs) Based on Creative Industry in Ulunoyo District, South Nias Regency

  Hubertus Harisman Ndruru , Dedi Irawan Zebua , Maria Magdalena Bate'e , Heniwati Gulo

  729-736

  2025-11-30

  Statistics: 94

• Analysis of Production Optimization Strategy to Increase The Capacity of Kamumu Kimpul Chips at UD. Sona Gunungsitoli Idanoi

  Yantonius Harefa , Sophia Molinda Kakisina , Jeliswan Berkat Iman Jaya Gea , Martha Surya Dinata Mendrofa

  261-270

  2025-12-20

  Statistics: 269

• Digital Literacy-Based Entrepreneurial Education Strategies For Individuals With Disabilities in Mojokerto To Support SDGS on Social and Economic Inclusion

  Eko Mety Setyowati , Dwi Wahyudi , Sudarmiatin , Rizky Firmansyah

  77-90

  2024-12-03

  Statistics: 409

• Culinary Innovation Made from Oyster Mushroom: The Process of Mentoring and Nugget Creation as a Business Opportunity for Local MSMEs

  Rika Febriyani , Hamka , Sahiruddin

  525-532

  2026-05-16

  Statistics: 71

• Determination Analysis Segmentation, Targeting and Positioning (STP) On The Level Sales at Upnormal Coffee in Palu

  Elimawaty Rombe , Muzakir

  465-474

  2023-06-08

  Statistics: 674

• The Effect of Product Placement and Brand Awareness on Purchase Intention With Brand Image As a Moderating Variable Kopiko Candy Among Korean Drama Viewers in Malang City

  Willma Petir Nuraulia , Nur Asnawi

  2069-2080

  2026-06-15

  Statistics: 56