Vol. 1 No. 6 (2023): September
Open Access
Peer Reviewed

The Influence of Online Shopping Applications on The Welfare of Traders in The Sungguminasa Traditional Market Area

Authors

Zainal Ruma

DOI:

10.47353/ecbis.v1i6.115

Published:

2023-10-09

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Abstract

This research investigates the impact of using online shopping applications on the welfare of traditional market traders in the Sungguminasa Traditional Market area. This study explores changes in business patterns, income, and living conditions of traditional market traders as a result of the penetration of online shopping applications. The research methods used include surveys, and interviews, to measure the extent to which online shopping applications influence their well-being. The results of this research provide valuable insight into economic and social changes in traditional markets due to continuously developing digital technology.

Keywords:

Impact of Digital Technology Wellbeing Shopping Applications

References

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Author Biography

Zainal Ruma, Faculty Economics and Business, University State of Makassar

Author Origin : Indonesia

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How to Cite

Ruma, Z. (2023). The Influence of Online Shopping Applications on The Welfare of Traders in The Sungguminasa Traditional Market Area. Economics and Business Journal (ECBIS), 1(6), 911–916. https://doi.org/10.47353/ecbis.v1i6.115

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