Development Model of Brick Business Competitiveness
Study on Brick Business Groups in Limbung District, Bajeng District, Gowa District
DOI:
10.47353/ecbis.v2i1.112Published:
2024-01-24Downloads
Abstract
This research departs from the fact that MSMEs are the pillars of economic growth to date, but their business growth is hampered by problems of weak control of strategic resources and limited market access. The general aim of this research is to examine the development of a brick business competitiveness model. The research method uses a quantitative approach with an emphasis on explanatory research. The sample units are brick businesses located in Limbung Village, Bajeng District, Gowa Regency, totaling 65 businesses. Data collection used a survey with a questionnaire instrument using a Likert scale measurement. Respondents are asked to provide answers to closed statements. The respondents are brick business owners. The data analysis method in this research uses descriptive statistics to describe research variables and inferential statistics through PLS (Partial Least Square) analysis version of the WarpPLS 4.0 program. The results of the research analysis will be supported and deepened using a qualitative approach through in-depth interviews with several key informants and stakeholders.
Keywords:
Business Competitiveness ModelReferences
Aaker, David A., 1991. Managing Brand Equity, New York. Free Press.
Allorerung, D. dan Lay, A. 1998. Kemungkinan Pengembangan Pengolahan Buah Kelapa Secara Terpadu Skala Pedesaaan. Prosiding Konferensi Nasional Kelapa IV. Bandar Lampung. 21-23 April 1998
Amaoko, K., Gyampah, & Acquaah, Moses. 2008. Manufacturing strategy, competitive strategy and firm performance: An empirical study in a developing economy environment, International Journal Production Economics, 111 (2), pp. 575–592
Barney, Jay., 1991. Firm resources and sustained competitive advantage. Journal of Management. 17 (1). pp. 791-400
Barney, Jay., 1995. Looking Inside For Competitive Advantage. Academy of Management Executive. 9 (4), pp. 49-61
Biro Pusat Statistik. 2021. Sulawesi Barat dalam Angka. Provinsi Sulawesi Selatan. BPS Sulsel
Bridoux, F. 2004. A Resource-Base Approach to Performance and Competition: An Overview of the Connections between Resources and Competition, Belgium, Institut et de Gestion, Universite Catholique de Louvain.
Chase, Richard B., Nicholas J. Aquilano, and F. Robert Jacobs. 2004. Operation Management for Competitive Advantage. New York:McGraw-Hill Companies, Inc.
Collis, David dan Montgomery, Chinthia, 2004. Corporate Strategy: A Resource-Based Approach, 2ad Edition, Irwin McGraw-Hill, Boston
Conner, K. 1991. A Historical Caomparison of Resource-Based Theory and Five Schools of Thought Within Industrial Economics: Do We Have a New Theory of The Firm?. Journal of Management, 17 (Special Issue), pp. 121-154
David, Fred R. 2009. Manajemen Strategis: Konsep. Edisi 12 Buku 1. Jakarta: Salemba Empat.
Dess, G. G. dan Beard, D. W., 1984. Dimensions of Organizational Task Environmental, Administrative Science Quarterly, 29 (1), pp. 57 -23
Dess, G.G., Lumpkin, G.T. and McGee, J.E. 1999, “Linking corporate entrepreneurship to strategy, structure, and process: suggested research directions”, Entrepreneurship: Theory & Practice, 23 (3), pp. 85-102.
Fikri Assagaf, S. M., Anwar, Amin, A. M., Ramli, A., & Budiyanti, H. (2023). Economic Value Added (Eva) Analysis to Measure Financial Performance in The Pharmaceutical Industry Listed on The Indonesia Stock Exchange (2018-2022 Period). International Journal of Humanity Advance, Business & Sciences, 1(2), 43–56. https://doi.org/10.59971/ijhabs.v1i2.35
Firmansyah. 2003. Perceived Industrial Pressure-Firm Capability: Dynamic Relation. Makalah disajikan dalam Seminar: Competitive Strategy: New Approach and New Game, Paris., 4 November 2003.
Grant, Robert M. 2010. Contemporary Strategy Analysis, 7th Edition, John Wiley dan Sons, Ltd.
Hayes, Robert H., and Pisano, Gary P. 1996. Manufacturing Strategy: At The Intersection Of Two Paradigm Shifts. Production and Operations Management. 5 (1), pp. 25-41
Hayes, R.H., Wheelwright, S.C. 1984. Restoring Our Competitive Edge: Competing Through Manufacturing, Wiley: New York.
Hayes, Robert H. 1985. Strategic Planning – Forward in Reverse?. Harvard Business Review, November-Desember, 111-119.
Heizer, Jay dan Render, Barry. 2009. Manajemen Operasi. Edisi 9 Buku 1. Jakarta: Salemba Empat.
Hill, Charles W.L dan Jones, Gareth L. 1998. Strategic Management: An integrated Approach, Houghton Mifflin Company. New York
Hitt., Michael A., Ireland.,R.D., dan Hoskisson., R.E., 2011. Strategic Management: Competitiveness and Globalization: Concepts. Ninth Edition. USA: South-Western Cengage Learning.
Hunger, J.David., dan Wheelen., Thomas L., 2003, Manajemen Strategis, Penerbit Andi, Yogjakarta.
Krajewski, Lee J., Ritsman, Larry P., dan Malhotra, Manoj K. 2007. Operation Management: Processes and Value Chain. Eight Edition, Pearson Prentice Hall, New Jersey.
Kuncoro, M., 2005. Strategi Bagaimana Meraih Keunggulan Kompetitif? Jakarta: Erlangga
Oltra, M.J. dan Flor, M.L. 2010. The moderating effect of business strategy on the relationship between operations strategy and firms’ results. International Journal of Operations & Production Management. 30 (6), pp. 612-638
Pearce, John A., dan Robinson, Jr. Richard B., 2011. Management Strategis: Formulasi, Implementasi, dan Pengendalian. Edisi 10, Buku 1. Jakarta: Salemba Empat
Prahalad, C. K. and G. Hamel. 1990. The Core Competence of the Corporation. Harvard Business Review, May-June, 79-9 I.
Porter, M. E. 1980. Strategi Bersaing. Tehnik Menganalisis Industri dan Pesaing. Jakarta: Erlangga.
Pribadi, H., dan Kanai, K. 2010. Examining and Exploring Indonesia Small and Medium Enterprise Performance: An Empirical Study. Asian Journal of Business Management, 3 (2), pp. 98 - 107
Gerson, RF (2004). Measuring Customer Satisfaction. Jakarta: PPM.
Haefner, JE, Deli-Gray, Z., & Rosenbloom, A. (2011), “The importance of brand liking and brand trust in consumer decision making: Insights from Bulgarian and Hungarian consumers during the global economic crisis”, Managing Global Transitions : International Research Journal, Vol. 9 No.3, pp.249-273.
Hafeez, S., & Hasnu, S. (2010), “Customer satisfaction for cellular phone in Pakistan: A case study of Mobilink”, Business and Economics Research Journal, Vol.1 No.(3), pp. 35-44.
Hafeez, S. and Muhammad, B. (2012), “The Impact of Service Quality, Customer Satisfaction and Loyalty Programs on Customer's Loyalty: Evidence from Banking Sector of Pakistan”, International Journal of Business and Social Science, Vol.3 No. 16, pp. 200-209.
Heriyadi, Listiana, E. and Lay, YN (2018). An Analysis of the Influence of Service Quality, Personal Selling and Complaint Handling and Trust on Customer Retention (Survey of Bank Harda International Savings Customers, Pontianak Branch). Volume 7 Number 2.
Kotler.P. (2008). Marketing Principles 2. Twelfth Edition. Jakarta : Erlangga.
License
Copyright (c) 2023 Anwar
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Downloads
How to Cite
