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Found 6 items.

Synergy of Digital Advertising Innovation in Increasing Millennial Repurchase Interest: Shopee "COD Cek Dulu" and Celebrity Endorser

Sugeng Riyadi , Yuli Indah Sari , Ilham Teruna Bakti , Vinandri Hapsari

417-434

2024-11-08

Statistics: 403
Examining The Effects of Islamic Ethical Values, Environmental Concern, and Social Norm on Green Halal Purchase Intention: The Mediating Role of Consumer Trust

Muhammad Abduh , Titania Mukti , Elif Pardiansyah

2081-2096

2026-05-19

Statistics: 72
Mapping the Role of Social Media Marketing in Purchase Decisions through Brand Trust: A Systematic Review and Bibliometric Analysis

Titisari Ambarwati , Budi Eko Soetjipto , Madziatul Churiyah

1787-1812

2026-05-31

Statistics: 92
The Effect of Product Placement and Brand Awareness on Purchase Intention With Brand Image As a Moderating Variable Kopiko Candy Among Korean Drama Viewers in Malang City

Willma Petir Nuraulia , Nur Asnawi

2069-2080

2026-06-15

Statistics: 41
The Role of Online Reviews as a Mediator in The Decision to Purchase Fashion Products at Shopee Systematic literature review (SLR)

Rizki Amalia Utami , Budi Eko Soetjipto , Ludi Wishnu Wardana

429-434

2025-08-28

Statistics: 413
Mapping the Literature on Digital Marketing, Brand Image, Perceived Value, and Purchase Intention: A Bibliometric and Systematic Review

Diana Dwi Kusumasari , Budi Eko Soetjipto , Madziatul Churiyah

1813-1842

2026-05-31

Statistics: 135

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