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Found 14 items.

Dimensions of Behavior of Green Product Using Organic Fertilizer (Qualitative and Countitative study of Farming Communities in Mulyoagung Village)

Syauqi Alaik Muhammad , Ery Tri Djatmika , Agus Hermawan

503-522

2023-06-21

Statistics: 526
Examining The Effects of Islamic Ethical Values, Environmental Concern, and Social Norm on Green Halal Purchase Intention: The Mediating Role of Consumer Trust

Muhammad Abduh , Titania Mukti , Elif Pardiansyah

2081-2096

2026-05-19

Statistics: 47
Building Brand Loyalty through Halal Marketing Strategy: Analysis of the Role of Halal Awareness and Product Knowledge with Purchase Intention as an Intervening Variable

Azlan Azhari , Amrial Amrial , Hasnidar Hasnidar

1147-1160

2026-05-08

Statistics: 129
The Influence of Social Media Marketing on Purchase Intention Mediated by Electronic Word of Mouth: a Bibliometric Analysis

Kuncoro Aprilia Hikmawati , Budi Eko Soetjipto , Ludi Wishnu Wardhana

397-410

2025-05-17

Statistics: 1423
The Influence of Instagram Content and Posting Frequency on Purchase Intention at Coffee Shop Elsana Pontianak

Siti Nurpatmawati , Dedi Hariyanto , Darusman

2201-2212

2026-06-21

Statistics: 0
The Effect of Product Placement and Brand Awareness on Purchase Intention With Brand Image As a Moderating Variable Kopiko Candy Among Korean Drama Viewers in Malang City

Willma Petir Nuraulia , Nur Asnawi

2069-2080

2026-06-15

Statistics: 39
Mapping the Literature on Digital Marketing, Brand Image, Perceived Value, and Purchase Intention: A Bibliometric and Systematic Review

Diana Dwi Kusumasari , Budi Eko Soetjipto , Madziatul Churiyah

1813-1842

2026-05-31

Statistics: 134
Factors Driving Purchase Intention of Reject Fashion Products at Factory Outlets: An Empirical Study in Makassar, Indonesia

Achmad Ridha , Lidya Anastasya

1069-1086

2026-05-06

Statistics: 70
The Effect Of Sales Promotion And Social Media Marketing On The Purchase Intention Of BSI Gold Products Through Perceived Value, Brand Awareness, Trust, And Customer Engagement As Mediation Variables Systematic Literature Review (SLR) With Bibliometrics

Nasihiyah Purwaning Wulan , Budi Eko Soetjipto , Madziatul Churiyah

1669-1686

2026-05-25

Statistics: 184
Mapping the Role of Social Media Marketing in Purchase Decisions through Brand Trust: A Systematic Review and Bibliometric Analysis

Titisari Ambarwati , Budi Eko Soetjipto , Madziatul Churiyah

1787-1812

2026-05-31

Statistics: 90
Mapping the Research Landscape of Green Marketing, Brand Trust, and Purchase Decision: A Bibliometric Analysis and Systematic Review on Database Scopus

Lili Purwanitasari , Budi Eko Soetjipto , Ludi Wishnu Wardhana

411-424

2025-05-17

Statistics: 598
The Influence of Brand Image on Online Purchase Decisions for Scarlett Students of The Faculty of Economics, University of Nias

Diana Novita Baene , Idarni Harefa , Meiman Hidayat Waruwu , Fatolosa Hulu

271-282

2025-12-21

Statistics: 275
Consumer Trust In Influencer-Based Digital Marketing: A Qualitative Study Among Beauty Product Consumers In Makassar City

Isma Azis Riu , Irsan Radjab , Hery Maulana Arif , M. Ilham Wardhana Haeruddin , Nurul Fadilah Aswar

533-546

2026-02-28

Statistics: 141
Wardah's Digital Marketing Strategy through Islamic Branding, Influencer Marketing, and Flash Sale Programs to Increase Online Shopping Decisions on the Shopee Platform

Chalid Imran Musa , Azlan Azhari , Kristina Parinsi

717-738

2026-04-16

Statistics: 452

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