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• Dimensions of Behavior of Green Product Using Organic Fertilizer (Qualitative and Countitative study of Farming Communities in Mulyoagung Village)

  Syauqi Alaik Muhammad , Ery Tri Djatmika , Agus Hermawan

  503-522

  2023-06-21

  Statistics: 633

• Examining The Effects of Islamic Ethical Values, Environmental Concern, and Social Norm on Green Halal Purchase Intention: The Mediating Role of Consumer Trust

  Muhammad Abduh , Titania Mukti , Elif Pardiansyah

  2081-2096

  2026-05-19

  Statistics: 245

• Building Brand Loyalty through Halal Marketing Strategy: Analysis of the Role of Halal Awareness and Product Knowledge with Purchase Intention as an Intervening Variable

  Azlan Azhari , Amrial Amrial , Hasnidar Hasnidar

  1147-1160

  2026-05-08

  Statistics: 305

• The Influence of Social Media Marketing on Purchase Intention Mediated by Electronic Word of Mouth: a Bibliometric Analysis

  Kuncoro Aprilia Hikmawati , Budi Eko Soetjipto , Ludi Wishnu Wardhana

  397-410

  2025-05-17

  Statistics: 2026

• The Influence of Instagram Content and Posting Frequency on Purchase Intention at Coffee Shop Elsana Pontianak

  Siti Nurpatmawati , Dedi Hariyanto , Darusman

  2201-2212

  2026-06-21

  Statistics: 128

• The Effect of Product Placement and Brand Awareness on Purchase Intention With Brand Image As a Moderating Variable Kopiko Candy Among Korean Drama Viewers in Malang City

  Willma Petir Nuraulia , Nur Asnawi

  2069-2080

  2026-06-15

  Statistics: 209

• Online Reviews and Influencer Endorsements on Purchase Intention through Trust among Generation Z Skintific Consumers

  Widiyanti Wilyah , Zainal Ruma , Rahmat Riwayat Abadi , Isma Azis Riu , Nurul Fadilah Aswar

  2867-2874

  2026-09-15

  Statistics: 82

• Mapping the Literature on Digital Marketing, Brand Image, Perceived Value, and Purchase Intention: A Bibliometric and Systematic Review

  Diana Dwi Kusumasari , Budi Eko Soetjipto , Madziatul Churiyah

  1813-1842

  2026-05-31

  Statistics: 345

• Factors Driving Purchase Intention of Reject Fashion Products at Factory Outlets: An Empirical Study in Makassar, Indonesia

  Achmad Ridha , Lidya Anastasya

  1069-1086

  2026-05-06

  Statistics: 166

• The Effect Of Sales Promotion And Social Media Marketing On The Purchase Intention Of BSI Gold Products Through Perceived Value, Brand Awareness, Trust, And Customer Engagement As Mediation Variables Systematic Literature Review (SLR) With Bibliometrics

  Nasihiyah Purwaning Wulan , Budi Eko Soetjipto , Madziatul Churiyah

  1669-1686

  2026-05-25

  Statistics: 479

• Mapping the Role of Social Media Marketing in Purchase Decisions through Brand Trust: A Systematic Review and Bibliometric Analysis

  Titisari Ambarwati , Budi Eko Soetjipto , Madziatul Churiyah

  1787-1812

  2026-05-31

  Statistics: 365

• Mapping the Research Landscape of Green Marketing, Brand Trust, and Purchase Decision: A Bibliometric Analysis and Systematic Review on Database Scopus

  Lili Purwanitasari , Budi Eko Soetjipto , Ludi Wishnu Wardhana

  411-424

  2025-05-17

  Statistics: 738

• The Influence of Brand Image on Online Purchase Decisions for Scarlett Students of The Faculty of Economics, University of Nias

  Diana Novita Baene , Idarni Harefa , Meiman Hidayat Waruwu , Fatolosa Hulu

  271-282

  2025-12-21

  Statistics: 355

• Consumer Trust In Influencer-Based Digital Marketing: A Qualitative Study Among Beauty Product Consumers In Makassar City

  Isma Azis Riu , Irsan Radjab , Hery Maulana Arif , M. Ilham Wardhana Haeruddin , Nurul Fadilah Aswar

  533-546

  2026-02-28

  Statistics: 623

• Wardah's Digital Marketing Strategy through Islamic Branding, Influencer Marketing, and Flash Sale Programs to Increase Online Shopping Decisions on the Shopee Platform

  Chalid Imran Musa , Azlan Azhari , Kristina Parinsi

  717-738

  2026-04-16

  Statistics: 620

• The Influence of Customer Perceptions of The Deposit Insurance Corporation (LPS) On The Interest In Becoming A Participant In Sharia Insurance In QIndonesia

  Abdul Ghoni , Erny Arianty

  3493-3508

  2026-09-16

  Statistics: 52