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• The Effect of Electronic Word of Mouth and Price on The Purchase Decision of Big Banas Products in Makassar City

  Moh. Rifky Wahyudi , Anwar Ramli , Muhammad Ilham Wardhana Haeruddin , Amiruddin Tawe , Muh. Ichwan Musa

  435-444

  2023-06-07

  Statistics: 544

• The Influence of Social Media Marketing on Purchase Intention Mediated by Electronic Word of Mouth: a Bibliometric Analysis

  Kuncoro Aprilia Hikmawati , Budi Eko Soetjipto , Ludi Wishnu Wardhana

  397-410

  2025-05-17

  Statistics: 1408

• The Effect of Word of Mouth and Promotion on Purchasing Decisions for Alauddin Makassar Branch Fore Products

  Raeni Dwi Santy , Arini Izzatan Nur DJ , Rostini , Annisa Zhalila , Syahribulan

  373-382

  2025-07-31

  Statistics: 363

• Mapping the Role of Social Media Marketing in Purchase Decisions through Brand Trust: A Systematic Review and Bibliometric Analysis

  Titisari Ambarwati , Budi Eko Soetjipto , Madziatul Churiyah

  1787-1812

  2026-05-31

  Statistics: 71

• The Influence of Brand Value Co-Creation, Brand Trust, and Perceived Ease of Use on Interest In Investing Through Electronic Word of Mouth Case Study on LANDX Investors

  Janggih Maqsuda , Sopiah , Agus Hermawan

  9-26

  2023-11-06

  Statistics: 525

• Analysis Of The Influence Of e-WOM On Shopee Online Purchase Decisions: Systematic Literature Review (SLR) With Bibliometrics

  Gunawan Santoso , Budi Eko Soetjipto , Madziatul Churiyah

  1335-1358

  2026-05-13

  Statistics: 79