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• Marketing Performance of Pomelo Oranges in Padang Lampe Village, Ma'rang District, Pangkajene Kepulauan Regency

  Marhawati Najib

  91-100

  2024-12-03

  Statistics: 217

• The Role Of Marketing Audit In Yotta Beverage Business In Makassar, Pettarani Branch

  Masnawaty Sangkala

  453-464

  2023-06-08

  Statistics: 393

• Marketing Mix and Relationship Marketing on Customer Loyalty with Customer Satisfaction as a Mediation Variable at BPRS Botani Bina Rahmah Bogor

  Abdillah Jetha Putra , Tri Kartika Pertiwi , Dhani Ichsanuddin

  551-570

  2025-10-04

  Statistics: 441

• The Role Of Artificial Intelligence In Personalized And Customized Engagement Marketing: A Comprehensive Review

  Benediktus Rolando

  301-316

  2024-05-28

  Statistics: 2163

• Literature Review: Digital Marketing Strategy to Increase MSME Income

  Riana Multhazam , Romansyah Sahabuddin , Andi Nurzakiah Amin , Andi Annisa Sulolipu

  267-274

  2025-02-10

  Statistics: 686

• Analysis of factors influencing the production and marketing of salted anchovies in Barru District, Sumpang Binangae Village, Barru Regency

  Basri Bado , Hasriyuni , Citra Ayni Kamaruddin

  241-248

  2024-05-14

  Statistics: 232

• Literature Review: Online Marketing Activities Towards Increasing The Income of Traditional Market Traders in South Sulawesi

  Supri , Romansyah Sahabuddin , Andi Nurzakiah Amin , Andi Annisa Sulolipu

  523-534

  2025-03-12

  Statistics: 344

• The Effect of Influencer Marketing on Purchase Decisions of Chaca Burgo Makassar Branch

  Andi Rifqih Arismaleo , Andi Mustika Amin , Muhammad Ilham Wardhana Haeruddin , Siti Hasbiah , Muh. Ichwan Musa

  523-532

  2023-07-04

  Statistics: 397

• The Effect of Viral Marketing and Brand Image on Purchase Decisions Through e-Trust (Study on Kahf Skincare Customers)

  Muh. Al Fatah AP , Miftahul Jannah Arsyad

  9-16

  2022-11-28

  Statistics: 5612

• The Influence of Social Media Marketing on Purchase Intention Mediated by Electronic Word of Mouth: a Bibliometric Analysis

  Kuncoro Aprilia Hikmawati , Budi Eko Soetjipto , Ludi Wishnu Wardhana

  397-410

  2025-05-17

  Statistics: 957

• Marketing Strategy For Micro Small To Medium Enterprises at 777 Sweet Fruit Shops in Gowa District

  Marhawati Najib , Miftahul Jannah , Agus Syam

  159-168

  2024-02-27

  Statistics: 479

• Wardah's Digital Marketing Strategy through Islamic Branding, Influencer Marketing, and Flash Sale Programs to Increase Online Shopping Decisions on the Shopee Platform

  Chalid Imran Musa , Azlan Azhari , Kristina Parinsi

  717-738

  2026-04-16

  Statistics: 116

• Consumer Purchase Decision Making Behavior of Fashion Products on Shopee in Surabaya City

  Viona Rosalinda Dwi Putri , Tri Kartika Pertiwi , Nanik Haryana

  297-306

  2025-12-22

  Statistics: 119

• The Effect of Marketing Mix on Sales Volume of Suzuki Ertiga Cars at PT. Megahputra Sejahtera Pettarani Makassar Branch

  Putri Abadi Handayani , Muhammad Ichwan Musa

  113-124

  2023-02-02

  Statistics: 510

• The Influence of Content Marketing on Customer Loyalty: Case Study of Spotify

  Adinda Rizki Luthfiyyah , Popy Rufaidah

  425-436

  2025-05-23

  Statistics: 1020

• Analysis of Promotion Mix and Place in Increasing Sales at Murai Coffee Gunungsitoli

  Wildan Syariah Farasi , Serniati Zebua , Martha Surya Dinata Mendrofa , Yuterlin Zalukhu

  153-162

  2025-11-28

  Statistics: 155

• Green Marketing Campaign and Loyalty Customer : A study from Starbucks Makassar Customers

  Annisa Paramaswary Aslam , Dian Anggraece Sigit Parawansa , Muh Al Fatah Arief Putra

  339-348

  2023-05-09

  Statistics: 1164

• Mapping the Research Landscape of Green Marketing, Brand Trust, and Purchase Decision: A Bibliometric Analysis and Systematic Review on Database Scopus

  Lili Purwanitasari , Budi Eko Soetjipto , Ludi Wishnu Wardhana

  411-424

  2025-05-17

  Statistics: 515

• The Influence of Digital Marketing and Service Quality on Consumer Purchasing Decisions Coffee Shop Lagi Lagi CHL Makassar City

  Marhawati , AM. Fatwa Nurhidayah , Tuti Supatminingsih , Rahmatullah , A. Tenri Ampa

  27-38

  2023-09-20

  Statistics: 619

• Developing a Visual Marketing Evaluation Framework For AI Generated Brand Assets : Evidence From Photo Elicitation Interviews In a Sustainable Startup Context

  Alfinza Willys , Ilma Aulia Zaim

  477-498

  2026-02-16

  Statistics: 184

• Analysis of Digital Marketing Strategy in Increasing Sales at Murai Coffee Gunungsitoli

  Soterman Fotendo Kristian Mendrofa , Maria Magdalena Bate’e , Idarni Harefa , Heniwati Gulo

  653-662

  2025-11-26

  Statistics: 704

• Between Algorithm and Adat: How Bugis-Makassar MSMEs Negotiate AI Marketing Through the Lens of Siri' na Pacce

  Hery Maulana Arif , Wiwin Riski Windarsari

  597-608

  2026-04-29

  Statistics: 0

• The Influence of Word of Mouth Marketing Regarding The Decision to Purchase Services From PT. JILC Pongtiku Branch in Makassar City

  Amin Budiman

  177-182

  2024-03-18

  Statistics: 256

• Customer Service Automation Through Ai-Powered CRM: Impact On Marketing Target Accuracy

  Wiwin Riski Windarsari

  131-138

  2025-12-05

  Statistics: 354

• The Effect of Word of Mouth and Promotion on Purchasing Decisions for Alauddin Makassar Branch Fore Products

  Raeni Dwi Santy , Arini Izzatan Nur DJ , Rostini , Annisa Zhalila , Syahribulan

  373-382

  2025-07-31

  Statistics: 284