Vol. 4 No. 2 (2026): January
Open Access
Peer Reviewed

Development of Kampung Chocolate Tourism Destinations in Blitar Regency as Sharia-Based Tourism

Authors

Muhammad Sulthon Aziz

DOI:

10.47353/ecbis.v4i2.408

Published:

2026-01-30

Downloads

Abstract

Based on GMTI 2019 data, it shows that until 2030, the number of Muslim tourists (wislim) is projected to reach 230 million worldwide, and in 2024 as many as 8.5 million tourists. This provides an opportunity for Indonesia to accelerate the development of national halal tourism destinations with global standards for potential destinations, one of which is the Blitar chocolate village. This study aims to determine the development of chocolate village tourist destinations into sharia-based tourist destinations through a qualitative approach, data collected through interviews, and sources from the chocolate village website, observations and documentation, and related subumber sources. Based on the analysis that has been carried out, it can be concluded that the tourist destination of Kampung Chocolate Blitar is an educational tourism by offering 8 kinds of educational packages and family entertainment tours and ecotourism by offering a natural and cultural atmosphere. The measurement of halal tourism in the Blitar chocolate village destination starts from the implementation of tourist destinations that provide benefits and benefits, tourism facilities that are representative and friendly to Muslims as evidenced by CHSE (Cleanliness, Health, Safety, Environment Sustainability) certificates from the Ministry of Tourism and Creative Economy and being a member of the Indonesia Halal in Tourism Association (PPHI), goods and services products have been guaranteed to be halal and avoid disobedience and dishonesty, and the contract applied by susuai is the a'mal contract to employees and the musyarokah and mudhorobah contract to MSME partners and external parties, as well as the ijaroh contract to tourists. From the potential possessed by this chocolate village, the Blitar Chocolate Village destination has great potential to become a sharia-based tourist destination (halal tourism).

Keywords:

Halal Tourism Sharia Tourism Blitar Chocolate Village Tourism

References

Arikunto, S. (2006). Prosedur penelitian: Suatu pendekatan praktik. Rineka Cipta.

Bogdan, R., & Taylor, S. J. (1975). Introduction to qualitative research methods: A phenomenological approach to the social sciences. John Wiley & Sons.

Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism Management, 21(1), 97–116. https://doi.org/10.1016/S0261-5177(99)00095-3

Bungin, B. (2005). Metodologi penelitian sosial: Format-format kuantitatif dan kualitatif. Airlangga University Press.

Bungin, B. (2007). Analisis data penelitian kualitatif. RajaGrafindo Persada.

Bungin, B. (2008). Penelitian kualitatif: Komunikasi, ekonomi, kebijakan publik, dan ilmu sosial lainnya. Kencana Prenada Media Group.

Dewan Syariah Nasional–Majelis Ulama Indonesia. (2016). Fatwa Dewan Syariah Nasional–Majelis Ulama Indonesia Nomor 108/DSN-MUI/X/2016 tentang pedoman penyelenggaraan pariwisata berdasarkan prinsip syariah.

Hadiwijoyo, S. S. (2012). Perencanaan pariwisata perdesaan berbasis masyarakat: Sebuah pendekatan konsep. Graha Ilmu.

Jaelani, A. (2017). Halal tourism industry in Indonesia: Potential and prospects. International Review of Management and Marketing, 7(3), 25–34.

Mabrurin, A., & Latifah, N. A. (2021). Analisis pengembangan potensi pariwisata syariah dalam meningkatkan perekonomian masyarakat: Studi pada wisata religi di Makam Gus Miek Kabupaten Kediri dan Mbah Wasil Kota Kediri. Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy, 1(1), 63–88. https://doi.org/10.21274/ar-rehla.2021.1.1.63-88

Mastercard & CrescentRating. (2019). Global Muslim Travel Index 2019. CrescentRating.

Moleong, L. J. (2010). Metodologi penelitian kualitatif. Remaja Rosdakarya.

Nahrawi, A. A., Gayo, F. A., Fakhruddin, A., Amak, B., & Prawiro, T. S. A. (2020). Pariwisata halal Indonesia. Q-Media.

Noor, J. (2011). Metodologi penelitian: Skripsi, tesis, disertasi, dan karya ilmiah. Kencana.

Noviantoro, K. M., & Zurohman, A. (2020). Prospek pariwisata syariah (halal tourism): Sebuah tantangan di era Revolusi Industri 4.0. Equilibrium: Jurnal Ekonomi Syariah, 8(2), 275–296. https://doi.org/10.21043/equilibrium.v8i2.8160

Nuraini, E., Saputra, N. H., & Kholisiah, L. (2019). Potensi dan prospek wisata syariah dalam meningkatkan ekonomi daerah: Studi kasus Kota Bandung. BASKARA: Journal of Business and Entrepreneurship, 1(2). https://doi.org/10.54268/baskara.v1i2.5699

Nurozi, A. (2021). Design and potential of halal tourism industry in Yogyakarta Special Region. Journal of Islamic Economics Lariba, 7(2), 155–169. https://doi.org/10.20885/jielariba.vol7.iss2.art7

Pelu, I. E. A. S., Kurniawan, R., & Akbar, W. (2020). Pariwisata syariah: Pengembangan wisata halal dalam mendorong pertumbuhan ekonomi daerah. K-Media.

Pendit, N. S. (2006). Ilmu pariwisata: Sebuah pengantar perdana (Ed. terbaru, Cet. ke-8). Pradnya Paramita.

Pitana, I. G., & Gayatri, P. G. (2005). Sosiologi pariwisata. Andi.

Republik Indonesia. (2009). Undang-Undang Republik Indonesia Nomor 10 Tahun 2009 tentang Kepariwisataan. Lembaran Negara Republik Indonesia Tahun 2009 Nomor 11.

Republik Indonesia. (2014). Undang-Undang Republik Indonesia Nomor 33 Tahun 2014 tentang Jaminan Produk Halal. Lembaran Negara Republik Indonesia Tahun 2014 Nomor 295.

Ritchie, B. W. (2003). Managing educational tourism. Channel View Publications.

Rodger, D. (1998). Leisure, learning, and travel. Journal of Physical Education, Recreation & Dance, 69(4), 28–31.

Saeroji, A. (2022). Strategi pengembangan Museum Tosan Aji Purworejo dalam upaya meningkatkan kunjungan wisatawan. Jurnal Inovasi Penelitian, 2(9), 3071–3076.

Sammeng, A. M. (2001). Cakrawala pariwisata. Balai Pustaka.

Satori, D., & Komariah, A. (2009). Metodologi penelitian kualitatif. Alfabeta.

Smith, C., & Jenner, P. (1997). Educational tourism. Travel & Tourism Analyst, 3, 60–75.

Sofyan, R. (2012). Prospek bisnis pariwisata syariah. Buku Republika.

Sugiama, A. G. (2014). Pengembangan bisnis dan pemasaran aset pariwisata (Edisi 1). Guardaya Intimarta.

Sugiyono. (2009). Metode penelitian kuantitatif, kualitatif, dan R&D. Alfabeta.

Sugiyono. (2011). Metode penelitian kuantitatif, kualitatif, dan R&D. Alfabeta.

Sumarno, A. (2012). Penelitian kausal komparatif. e-Learning Universitas Negeri Surabaya.

Supardi. (2005). Metodologi penelitian ekonomi dan bisnis. UII Press.

Suprayitno. (2008). Teknik pemanfaatan jasa lingkungan dan wisata alam. Pusat Pendidikan dan Pelatihan Kehutanan, Departemen Kehutanan.

Suryabrata, S. (1998). Metodologi penelitian. RajaGrafindo Persada.

Sutono, A., et al. (2019). Panduan penyelenggaraan pariwisata halal 2019. Deputi Bidang Pengembangan Industri dan Kelembagaan, Kementerian Pariwisata.

Vardiansyah, D. (2008). Filsafat ilmu komunikasi: Suatu pengantar. Indeks.

Wardiyanto. (2011). Perencanaan pengembangan pariwisata. Lubuk Agung

Author Biography

Muhammad Sulthon Aziz, Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung

Author Origin : Indonesia

Downloads

Download data is not yet available.

How to Cite

Muhammad Sulthon Aziz. (2026). Development of Kampung Chocolate Tourism Destinations in Blitar Regency as Sharia-Based Tourism. Economics and Business Journal (ECBIS), 4(2), 619–632. https://doi.org/10.47353/ecbis.v4i2.408

Similar Articles

<< < 1 2 3 4 

You may also start an advanced similarity search for this article.