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Found 7 items.

The Effect Of Marketing Communication And Service Quality On Product Usage Decisions In Byond By BSI Mobile Banking Through Brand Image As A Mediation Variable Systematic Literature Review (SLR) With Bibliometrics

Esti Nurwulan , Budi Eko Soetjipto , Madziatul Churiyah

565-584

2026-05-22

Statistics: 0
Developing a Visual Marketing Evaluation Framework For AI Generated Brand Assets : Evidence From Photo Elicitation Interviews In a Sustainable Startup Context

Alfinza Willys , Ilma Aulia Zaim

477-498

2026-02-16

Statistics: 255
The Effect of Word of Mouth and Promotion on Purchasing Decisions for Alauddin Makassar Branch Fore Products

Raeni Dwi Santy , Arini Izzatan Nur DJ , Rostini , Annisa Zhalila , Syahribulan

373-382

2025-07-31

Statistics: 327
Brand Positioning Analysis in Enhancing Customer Loyalty: A Systematic Literature Review

Feri Andika Prasetya , Budi Eko Soetjipto , Ludi Wishnu Wardhana

357-370

2025-05-17

Statistics: 1152
The Role of Trust In Mediating Personal Selling and Customer Experience Towards The Decision To Save at BPR Syariah Study at BPRS Baiturridha Pusaka-Bandung

Kiftiah Hindun , Muhadjir Anwar , Sugeng Purwanto

503-518

2025-09-04

Statistics: 273
Building Brand Loyalty through Halal Marketing Strategy: Analysis of the Role of Halal Awareness and Product Knowledge with Purchase Intention as an Intervening Variable

Azlan Azhari , Amrial Amrial , Hasnidar Hasnidar

1147-1160

2026-05-08

Statistics: 69
The Influence of Brand Image on Online Purchase Decisions for Scarlett Students of The Faculty of Economics, University of Nias

Diana Novita Baene , Idarni Harefa , Meiman Hidayat Waruwu , Fatolosa Hulu

271-282

2025-12-21

Statistics: 220

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