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Found 5 items.

Consumer Trust In Influencer-Based Digital Marketing: A Qualitative Study Among Beauty Product Consumers In Makassar City

Isma Azis Riu , Irsan Radjab , Hery Maulana Arif , M. Ilham Wardhana Haeruddin , Nurul Fadilah Aswar

533-546

2026-02-28

Statistics: 50
The Effect of Influencer Marketing on Purchase Decisions of Chaca Burgo Makassar Branch

Andi Rifqih Arismaleo , Andi Mustika Amin , Muhammad Ilham Wardhana Haeruddin , Siti Hasbiah , Muh. Ichwan Musa

523-532

2023-07-04

Statistics: 446
Mapping the Role of Social Media Marketing in Purchase Decisions through Brand Trust: A Systematic Review and Bibliometric Analysis

Titisari Ambarwati , Budi Eko Soetjipto , Madziatul Churiyah

1787-1812

2026-05-31

Statistics: 51
Wardah's Digital Marketing Strategy through Islamic Branding, Influencer Marketing, and Flash Sale Programs to Increase Online Shopping Decisions on the Shopee Platform

Chalid Imran Musa , Azlan Azhari , Kristina Parinsi

717-738

2026-04-16

Statistics: 432
ESG Branding Strategies in B2B And B2C Markets: Evidence From Emerging Economies

M. Ikhwan Maulana Haeruddin

1773-1786

2026-05-30

Statistics: 40

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