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• Exploring Consumer Psychology in Digital Product Purchase Decisions: A Qualitative Study of Social Media Users

  Alifia Ainun Rizky , Andi Muhammad Fara Kessi , Raeni Dwi Santy

  597-614

  2026-03-16

  Statistics: 1102

• Integration of Expected Spoilage Cost in Calculating the Cost of Goods Sold in Perishable Culinary MSMEs: A Case Study of Kang Dani's Siomay Sales in Mojokerto

  Nayola Isti , Alfan Syihabul , Cipta Abyan , Nuril Mirza , Michiko Dinary , Darlin Aulia

  2753-2764

  2026-07-27

  Statistics: 127

• Analysis of The Use of Facebook Digital Promotion Media To Increase Sales of UD Tahu Murni Products in Gunungsitoli City

  Petrus Lase , Idarni Harefa , Yupiter Mendrofa , Otanius Laia

  59-68

  2025-11-23

  Statistics: 354

• The Effect Of Marketing Communication And Service Quality On Product Usage Decisions In Byond By BSI Mobile Banking Through Brand Image As A Mediation Variable Systematic Literature Review (SLR) With Bibliometrics

  Esti Nurwulan , Budi Eko Soetjipto , Madziatul Churiyah

  565-584

  2026-05-22

  Statistics: 287

• Literature Review: Online Marketing Activities Towards Increasing The Income of Traditional Market Traders in South Sulawesi

  Supri , Romansyah Sahabuddin , Andi Nurzakiah Amin , Andi Annisa Sulolipu

  523-534

  2025-03-12

  Statistics: 501

• YUK TANI: Optimizing the Distribution of Agricultural Products through Android-Based Applications

  Chaulina Alfianti Oktavia , Firda Meisaroh , Rizky Abdillah

  347-358

  2024-06-19

  Statistics: 474

• Wardah's Digital Marketing Strategy through Islamic Branding, Influencer Marketing, and Flash Sale Programs to Increase Online Shopping Decisions on the Shopee Platform

  Chalid Imran Musa , Azlan Azhari , Kristina Parinsi

  717-738

  2026-04-16

  Statistics: 606

• The Role of Online Reviews as a Mediator in The Decision to Purchase Fashion Products at Shopee Systematic literature review (SLR)

  Rizki Amalia Utami , Budi Eko Soetjipto , Ludi Wishnu Wardana

  429-434

  2025-08-28

  Statistics: 500

• The Effect Of Sales Promotion And Social Media Marketing On The Purchase Intention Of BSI Gold Products Through Perceived Value, Brand Awareness, Trust, And Customer Engagement As Mediation Variables Systematic Literature Review (SLR) With Bibliometrics

  Nasihiyah Purwaning Wulan , Budi Eko Soetjipto , Madziatul Churiyah

  1669-1686

  2026-05-25

  Statistics: 420

• Marketing Strategy For Micro Small To Medium Enterprises at 777 Sweet Fruit Shops in Gowa District

  Marhawati Najib , Miftahul Jannah , Agus Syam

  159-168

  2024-02-27

  Statistics: 681

• Online Reviews and Influencer Endorsements on Purchase Intention through Trust among Generation Z Skintific Consumers

  Widiyanti Wilyah , Zainal Ruma , Rahmat Riwayat Abadi , Isma Azis Riu , Nurul Fadilah Aswar

  2867-2874

  2026-09-15

  Statistics: 6

• The Effect of Word of Mouth and Promotion on Purchasing Decisions for Alauddin Makassar Branch Fore Products

  Raeni Dwi Santy , Arini Izzatan Nur DJ , Rostini , Annisa Zhalila , Syahribulan

  373-382

  2025-07-31

  Statistics: 435

• Market Image, TikTok Promotion, and Visit Intention: The Mediating Role of Perceived Shopping Accessibility in a Traditional Market

  Muh. Arsyad Yusuf , Hety Budiyanti , Isma Azis Riu , Hasnidar , Azlan Azhari

  3247-3268

  2026-08-29

  Statistics: 109

• The Influence of Celebrity Effect, Perceived Usefulness, Trust on Attitude Toward Influencers and Its Implications on Impulse Buying

  Haniyah Qastholany , Farah Alfanur

  1-14

  2024-11-18

  Statistics: 684

• Digital Experience and Customer Loyalty: The Mediating Roles of Impulsive Buying and Purchasing Decisions

  Azlan Azhari , Devita Yulia Angraini , Amrial Amrial

  3177-3200

  2026-08-25

  Statistics: 136

• Analysis of The Marketing Mix Strategy : A Case Study of The Nur Azizah Songkok Recca Enterprise in Bone Regency

  Andi Adriyanto Rinaldy , Rahmatullah , Tuti Supatminingsih , Mustari , Muhammad Dinar

  2541-2550

  2026-07-12

  Statistics: 105

• Price Perception and Online Promotion Effects on Brand Awareness and Purchase Decisions for Kaiamuslimwear Kurta

  Desi Sulastri , Hari Muharam , Agus Setyo Pranowo

  2233-2252

  2026-06-22

  Statistics: 131