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• The Influence of Price and Social Media Marketing on The Decision to Use Grabfood in Pontianak City

  Muhammad Gilang Pradana , Helman Fachri

  2047-2058

  2026-06-15

  Statistics: 1

• The Role of Trust In Mediating Personal Selling and Customer Experience Towards The Decision To Save at BPR Syariah Study at BPRS Baiturridha Pusaka-Bandung

  Kiftiah Hindun , Muhadjir Anwar , Sugeng Purwanto

  503-518

  2025-09-04

  Statistics: 302

• The Influence of Accounting Information System Quality, User Trust, and Service Quality on The Decision To Use The Ovo Application in Surabaya

  Rizqi Setyo Laksono , Sutrisno T

  1505-1526

  2026-05-20

  Statistics: 61

• The Influence of Word of Mouth Marketing Regarding The Decision to Purchase Services From PT. JILC Pongtiku Branch in Makassar City

  Amin Budiman

  177-182

  2024-03-18

  Statistics: 268

• Mapping the Role of Social Media Marketing in Purchase Decisions through Brand Trust: A Systematic Review and Bibliometric Analysis

  Titisari Ambarwati , Budi Eko Soetjipto , Madziatul Churiyah

  1787-1812

  2026-05-31

  Statistics: 67

• A New Approach of Investment Project Appraisal Under Risk and Uncertainty

  Christos Karnavas

  217-240

  2024-05-03

  Statistics: 849

• The Effect Of Increasing Servicescape And Modernizing Petrol Station Services On Pertamax Series Purchase Decisions Through Perceived Value Systematic Literature Review (SLR) Mediation With Bibliometrics

  Surya Suganda , Budi Eko Soetjipto , Madziatul Churiyah

  909-930

  2026-04-30

  Statistics: 70

• The Role of Online Reviews as a Mediator in The Decision to Purchase Fashion Products at Shopee Systematic literature review (SLR)

  Rizki Amalia Utami , Budi Eko Soetjipto , Ludi Wishnu Wardana

  429-434

  2025-08-28

  Statistics: 398

• Mapping the Research Landscape of Green Marketing, Brand Trust, and Purchase Decision: A Bibliometric Analysis and Systematic Review on Database Scopus

  Lili Purwanitasari , Budi Eko Soetjipto , Ludi Wishnu Wardhana

  411-424

  2025-05-17

  Statistics: 592

• The Influence of Brand Image on Online Purchase Decisions for Scarlett Students of The Faculty of Economics, University of Nias

  Diana Novita Baene , Idarni Harefa , Meiman Hidayat Waruwu , Fatolosa Hulu

  271-282

  2025-12-21

  Statistics: 256

• The Effect of Viral Marketing and Brand Image on Purchase Decisions Through e-Trust (Study on Kahf Skincare Customers)

  Muh. Al Fatah AP , Miftahul Jannah Arsyad

  9-16

  2022-11-28

  Statistics: 5731

• The Role of Financial Literacy, Fomo, and Financial Technology in Invesment Decisions Among Generation Z Students

  Adelia Puspita Sari , Sri Trisnaningsih

  1025-1038

  2026-05-03

  Statistics: 236

• Linking Product Quality to Electric Vehicle Purchase Decision: The Mediating Role of Brand Image in Makassar

  Muhammad Ilham Wardhana Haeruddin

  1549-1562

  2026-05-22

  Statistics: 69

• The Effect of Sales Promotion and Brand Awareness on Iconnet Purchase Decisions at PT. Icon+ in Makassar City

  Muhammad Fadly Ananda , Zainal Ruma , Muh. Ichwan Musa , Siti Hasbiah , Muhammad Ilham Wardhana Haeruddin

  587-598

  2023-07-14

  Statistics: 485

• The Effect Of Marketing Communication And Service Quality On Product Usage Decisions In Byond By BSI Mobile Banking Through Brand Image As A Mediation Variable Systematic Literature Review (SLR) With Bibliometrics

  Esti Nurwulan , Budi Eko Soetjipto , Madziatul Churiyah

  565-584

  2026-05-22

  Statistics: 105

• The Effect of Influencer Marketing on Purchase Decisions of Chaca Burgo Makassar Branch

  Andi Rifqih Arismaleo , Andi Mustika Amin , Muhammad Ilham Wardhana Haeruddin , Siti Hasbiah , Muh. Ichwan Musa

  523-532

  2023-07-04

  Statistics: 458

• The Effect of Electronic Word of Mouth and Price on The Purchase Decision of Big Banas Products in Makassar City

  Moh. Rifky Wahyudi , Anwar Ramli , Muhammad Ilham Wardhana Haeruddin , Amiruddin Tawe , Muh. Ichwan Musa

  435-444

  2023-06-07

  Statistics: 540

• The Influence of Product Quality and Price Perception on The Decision to Purchase Pixy Cosmetic Products in Watson, East Jakarta

  Nurmaningsih , Rafiqa Maulidia , Novia Eka Nissrina

  183-194

  2024-06-02

  Statistics: 321

• The Influence of Product Quality, Price, and After-Sales Service on the Purchase Decision of Honda Matic Motorcycle Case Study on Students of the Faculty of Economics and Business, Makassar State University

  Ahmad Maulana Putra , Zainal Ruma , Muhammad Ilham Wardhana Haeruddin , Amiruddin Tawe , Muh. Ichwan Musa

  215-226

  2023-03-26

  Statistics: 1873

• The Effect of Financial Literacy on Financial Behavior With Fintech Use as a Moderating Variable

  Fadila Jaber , Lalu Hamdani Husnan

  1473-1484

  2026-05-19

  Statistics: 135

• The Influence of Celebrity Effect, Perceived Usefulness, Trust on Attitude Toward Influencers and Its Implications on Impulse Buying

  Haniyah Qastholany , Farah Alfanur

  1-14

  2024-11-18

  Statistics: 659

• Competitive Saturation in Makassar’s Coffee Shop Industry: A Phenomenological Inquiry Into Business Actors’ Experiences

  Muh Al Fatah Arief Putra , Andi Aryani Hardiyanti , Tuti Adi Tama , Risnawati

  1169-1180

  2026-05-09

  Statistics: 163

• The Effect of Seasonal Cycles and Fish Price Fluctuations on Financial Literacy of Fishermen In Sifalaete Ulu Village, Gunungsitoli District

  Masnia Zebua , Nanny Artatina Buulolo , Heniwati Gulo , Serniati Zebua

  45-58

  2025-11-23

  Statistics: 247

• The Effect of Trust, Income, and Life Style on Fashion Purchase Decisions Using Paylater Among Accounting Students at UPN “Veteran” East Java

  Nanda Evita Ramadhani , Sri Trisnaningsih

  1619-1625

  2026-05-24

  Statistics: 82

• How Do Millennial and Z Generations Make Investment Decisions? A Case Study From Makassar City

  Muhammad Ichwan Musa , Annisa Paramaswary Aslam , Nurul Fadilah Aswar , Khaidir Syahrul , Rahmat Riwayat Abadi

  859-866

  2023-09-12

  Statistics: 418