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• The Influence of Price and Social Media Marketing on The Decision to Use Grabfood in Pontianak City

  Muhammad Gilang Pradana , Helman Fachri

  2047-2058

  2026-06-15

  Statistics: 78

• The Role of Trust In Mediating Personal Selling and Customer Experience Towards The Decision To Save at BPR Syariah Study at BPRS Baiturridha Pusaka-Bandung

  Kiftiah Hindun , Muhadjir Anwar , Sugeng Purwanto

  503-518

  2025-09-04

  Statistics: 364

• Price Perception and Online Promotion Effects on Brand Awareness and Purchase Decisions for Kaiamuslimwear Kurta

  Desi Sulastri , Hari Muharam , Agus Setyo Pranowo

  2233-2252

  2026-06-22

  Statistics: 70

• The Influence of Accounting Information System Quality, User Trust, and Service Quality on The Decision To Use The Ovo Application in Surabaya

  Rizqi Setyo Laksono , Sutrisno T

  1505-1526

  2026-05-20

  Statistics: 169

• The Influence of Word of Mouth Marketing Regarding The Decision to Purchase Services From PT. JILC Pongtiku Branch in Makassar City

  Amin Budiman

  177-182

  2024-03-18

  Statistics: 275

• Customer Value in Social Media Marketing and Service Quality Effects on Britama Prioritas Decisions at BRI Sukabumi

  Alya Aprilianti , Agus Setyo Pranowo , Jan Horas V. Purba

  2443-2456

  2026-07-05

  Statistics: 92

• Mapping the Role of Social Media Marketing in Purchase Decisions through Brand Trust: A Systematic Review and Bibliometric Analysis

  Titisari Ambarwati , Budi Eko Soetjipto , Madziatul Churiyah

  1787-1812

  2026-05-31

  Statistics: 227

• A New Approach of Investment Project Appraisal Under Risk and Uncertainty

  Christos Karnavas

  217-240

  2024-05-03

  Statistics: 985

• The Effect Of Increasing Servicescape And Modernizing Petrol Station Services On Pertamax Series Purchase Decisions Through Perceived Value Systematic Literature Review (SLR) Mediation With Bibliometrics

  Surya Suganda , Budi Eko Soetjipto , Madziatul Churiyah

  909-930

  2026-04-30

  Statistics: 112

• The Role of Online Reviews as a Mediator in The Decision to Purchase Fashion Products at Shopee Systematic literature review (SLR)

  Rizki Amalia Utami , Budi Eko Soetjipto , Ludi Wishnu Wardana

  429-434

  2025-08-28

  Statistics: 453

• Mapping the Research Landscape of Green Marketing, Brand Trust, and Purchase Decision: A Bibliometric Analysis and Systematic Review on Database Scopus

  Lili Purwanitasari , Budi Eko Soetjipto , Ludi Wishnu Wardhana

  411-424

  2025-05-17

  Statistics: 663

• The Influence of Brand Image on Online Purchase Decisions for Scarlett Students of The Faculty of Economics, University of Nias

  Diana Novita Baene , Idarni Harefa , Meiman Hidayat Waruwu , Fatolosa Hulu

  271-282

  2025-12-21

  Statistics: 314

• The Mediating Role of Brand Image on Product Quality, Price, and Location Toward Millennial Cluster Property Purchase Decisions in Bogor Regency

  Efson Sairi , Agus Setyo Pranowo , Hari Muharam

  2183-2200

  2026-06-21

  Statistics: 94

• The Effect of Viral Marketing and Brand Image on Purchase Decisions Through e-Trust (Study on Kahf Skincare Customers)

  Muh. Al Fatah AP , Miftahul Jannah Arsyad

  9-16

  2022-11-28

  Statistics: 6054

• The Role of Financial Literacy, Fomo, and Financial Technology in Invesment Decisions Among Generation Z Students

  Adelia Puspita Sari , Sri Trisnaningsih

  1025-1038

  2026-05-03

  Statistics: 488

• Linking Product Quality to Electric Vehicle Purchase Decision: The Mediating Role of Brand Image in Makassar

  Muhammad Ilham Wardhana Haeruddin

  1549-1562

  2026-05-22

  Statistics: 152

• The Effect of Sales Promotion and Brand Awareness on Iconnet Purchase Decisions at PT. Icon+ in Makassar City

  Muhammad Fadly Ananda , Zainal Ruma , Muh. Ichwan Musa , Siti Hasbiah , Muhammad Ilham Wardhana Haeruddin

  587-598

  2023-07-14

  Statistics: 519

• The Effect Of Marketing Communication And Service Quality On Product Usage Decisions In Byond By BSI Mobile Banking Through Brand Image As A Mediation Variable Systematic Literature Review (SLR) With Bibliometrics

  Esti Nurwulan , Budi Eko Soetjipto , Madziatul Churiyah

  565-584

  2026-05-22

  Statistics: 222

• The Effect of Influencer Marketing on Purchase Decisions of Chaca Burgo Makassar Branch

  Andi Rifqih Arismaleo , Andi Mustika Amin , Muhammad Ilham Wardhana Haeruddin , Siti Hasbiah , Muh. Ichwan Musa

  523-532

  2023-07-04

  Statistics: 489

• The Effect of Electronic Word of Mouth and Price on The Purchase Decision of Big Banas Products in Makassar City

  Moh. Rifky Wahyudi , Anwar Ramli , Muhammad Ilham Wardhana Haeruddin , Amiruddin Tawe , Muh. Ichwan Musa

  435-444

  2023-06-07

  Statistics: 561

• The Influence of Product Quality and Price Perception on The Decision to Purchase Pixy Cosmetic Products in Watson, East Jakarta

  Nurmaningsih , Rafiqa Maulidia , Novia Eka Nissrina

  183-194

  2024-06-02

  Statistics: 383

• The Influence of Product Quality, Price, and After-Sales Service on the Purchase Decision of Honda Matic Motorcycle Case Study on Students of the Faculty of Economics and Business, Makassar State University

  Ahmad Maulana Putra , Zainal Ruma , Muhammad Ilham Wardhana Haeruddin , Amiruddin Tawe , Muh. Ichwan Musa

  215-226

  2023-03-26

  Statistics: 1951

• The Effect of Financial Literacy on Financial Behavior With Fintech Use as a Moderating Variable

  Fadila Jaber , Lalu Hamdani Husnan

  1473-1484

  2026-05-19

  Statistics: 209

• Tourism Commodities, Cost, Comfort, and Communication: Shaping Tourist Perceptions and Revisit Decisions at Palabuhanratu

  Chera Anggraeni , Muh Abdul Aziz , Alhidayatullah

  2841-2854

  2026-08-05

  Statistics: 39

• The Influence of Celebrity Effect, Perceived Usefulness, Trust on Attitude Toward Influencers and Its Implications on Impulse Buying

  Haniyah Qastholany , Farah Alfanur

  1-14

  2024-11-18

  Statistics: 674